SEO SPECIALIST - Universal Health Services : Job Details

Responsibilities

FOUNDATIONS RECOVERY NETWORK (a UHS company)

Foundations Recovery Network (FRN) is a nationwide leader in the treatment of co-occurring addiction and mental health disorders. With 11 residential and outpatient facilities across the U.S., FRN aims to guide every patient into long-term recovery by integrating the best staff, treatment options and research available. Every day we chip away at the stigmas surrounding mental health and addiction by walking with each patient before, during and after their treatment with us. In 2015, FRN became the Addiction Treatment Services Division for Universal Health Services.

Position Summary:

Researches and implements search engine optimization (SEO) recommendations to existing website copy which includes placing keywords appropriately in copy to gain organic search engine traffic. Works with other members of the department on a daily basis to support the department's strategic marketing messaging for all Foundations Recovery Network (FRN) websites. Optimizes new and existing web copy and landing pages for Search Engine Marketing (SEM) campaigns.

Helps educate marketing and content teams on how to improve the performance of FRN websites in search engines by appropriately optimizing for conversions and user experience. Pursues content marketing and backlinking opportunities that align with facility goals. Determines key search phrases and optimize webpages that could drive traffic and increase conversions for all owned websites.

Essential Job Duties Responsibilities:

* Content and Website Optimization:

* Research/determine valuable key phrases to target and set priorities.

* Develop metadata data (Alt, Title, and Description Tag). Work with content and web design team ensuring website is optimized for SEO performance.

* Provide direction and strategy for SEO-targeted content and review all content produced for SEO performance.

* Perform audits to identify issues and ensure sites are properly optimized.

* Identify content consolidation opportunities and direct teams as appropriate.

* Review Google Search Console for health websites (broken links, indexed pages, sitemap errors, etc.)

* Manage 404 and 500 issues and strategic redirects for website properties

* Backlinks Acquisition:

* Identify new link building strategies and direct team or execute as appropriate.

* Utilize team members, competitive research, and audience identification to discover opportunities and new contacts.

* With other team members, determine content marketing opportunities.

* Other Responsibilities:

* Inform department about changes in SEO strategies and tactics.

* Manage directory listings for Acute and BH facilities to ensure all location information is accurate.

* Lead meetings to strategize and incorporate team members.

* Lead quality assurance checks for websites in development environment.

* Gain insight into patient needs, untapped opportunities, and collaborate with facility teams to clarify personas and develop target messaging, images, etc.

* Create and deliver recurring SEO detailed reports regarding backlinks, content consolidation, site SEO strengths and weaknesses, competitor SEO strengths and weaknesses.

Benefit Highlights:

* Challenging and rewarding work environment

* Competitive Compensation & Generous Paid Time Off

* Excellent Medical, Dental, Vision and Prescription Drug Plans

* 401(K) with company match and discounted stock plan

* SoFi Student Loan Refinancing Program

* Career development opportunities within UHS and its 300+ Subsidiaries!

About Universal Health Services

One of the nation's largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. (UHS) has built an impressive record of achievement and performance. Growing steadily since its inception into an esteemed Fortune 500 corporation, annual revenues were $14.3 billion in 2023. During the year, UHS was again recognized as one of the World's Most Admired Companies by Fortune; and listed in Forbes ranking of America's Largest Public Companies.

Headquartered in King of Prussia, PA, UHS has approximately 96,700 employees and continues to grow through its subsidiaries. Operating acute care hospitals, behavioral health facilities, outpatient facilities and ambulatory care access points, an insurance offering, a physician network and various related services located all over the U.S. States, Washington, D.C., Puerto Rico and the United Kingdom. www.uhs.com

Qualifications

Requirements:

* Bachelor's Degree Required

* 1-3 years related work experience

* 3+ years of experience optimizing with SEO tools such as Moz.com, Raven Tools, Link Research Tools, SEMrush, Majestic SEO, Google Analytics, and Google Search Console

* 2+ years of experience with keyword analysis using tools like Google Keyword Planner.

* 1+ years of experience using CSS and HTML to style content.

* Familiarity with using WordPress or other CMS to manage a website as well as Microsoft Excel or Google Sheets

* Knowledge of white hat and black hat tactics

Comfortable.

* Experience with Google services (Google Search Console, Google Tag Manager, Google Analytics, Google Data Studio, Google My Business.)

EEO Statement

All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws.

We believe that diversity and inclusion among our teammates is critical to our success.

Avoid and Report Recruitment Scams

At UHS and all our subsidiaries, our Human Resources departments and recruiters are here to help prospective candidates by matching skill set and experience with the best possible career path at UHS

and our subsidiaries. During the recruitment process, no recruiter or employee will request financial or personal information (e.g., Social Security Number, credit card or bank information, etc.) from you via email. Our recruiters will not email you from a public webmail client like Hotmail, Gmail, Yahoo Mail, etc.

If you suspect a fraudulent job posting or job-related email mentioning UHS or its subsidiaries, we encourage you to report such concerns to appropriate law enforcement. We encourage you to refer to legitimate UHS and UHS subsidiary career websites to verify job opportunities and not rely on unsolicited calls from recruiters.