SEO Supv - IPG Health : Job Details

Basic Information

Location

NY NY 100 W 33rd

Posted Date

24-Jul-2024

Agency

Solve(d)

Department

Media

Job Number

43822

Job Type

Regular

Posting Locations

United States - New York, New York

Work Arrangement

Regular - Hybrid

Job Description

JOB SUMMARY:

The SEO Manager is responsible for overseeing jr. team members' daily work and building out initial reporting insights and present results internally for review taking appropriate action to adjust strategies accordingly. They play a pivotal role in delivering on client KPIs and driving overall digital marketing success.

ESSENTIAL FUNCTIONS:

Reporting

Analyzes website analytics data to write performance insights and recommends optimizations that align with website goals

Technical and Content Auditing

Audits and QAs all technical and content optimizations put forth by the junior team members to ensure best practices are followed and recommendations are relevant to project objectives

Project Execution

Directly oversees junior team members in their daily tasks to ensure project milestones are completed in an accurate and timely fashion

JOB DUTIES / RESPONSIBILITIES:

* Directly manages the day-to-day operations of SEO projects overseeing junior team members in their daily tasks to enhance their training and development

* Expertly provides recommendations on content and technical SEO tactics

* Builds out initial reporting insights and presents results internally for review taking appropriate action to adjust strategies accordingly

* Assists senior team members to develop the strategy for web projects and maps out SEO milestones based on specific website update goals and content updates

* Maintains relationships with day-to-day network partners (IP, copy, and development) to foster close collaboration on website updates

* Help define strategy and goals alongside SEO leads and suggest tactics to achieve success

* Works with senior team members to properly train junior members on best practices, processes, and ways of working

* Assesses project briefs and develops an SEO plan to support the goal of the project

* Recommends process improvements to improve efficiency and proposes solutions to automate tasks

EDUCATION:

DEGREE/DIPLOMA

Bachelor's

AREA OF STUDY

Relevant Area of Study

REQUIRED/PREFERRED

Preferred

EXPERIENCE:

MINIMUM EXPERIENCE

3+ years in SEO (required)

1+ years in pharma (preferred)

KNOWLEDGE & SKILLS:

* Proficient in Microsoft Excel, PowerPoint and Word, including advanced Microsoft Excel functions/formulas: charts, graphs, pivot tables and VLookUp

* Working knowledge of Google Analytics, Google Search Console, Bing Webmaster Tools, and third-party SEO tools (e.g. Screaming Frog, SEMRush, Ahrefs, etc.)

* Knowledge of SEO best practices and content and technical optimization tactics

* Able to locate, extract, organize, and evaluate healthcare industry news publications including but not limited to healthcare advertising best practices and regulations, HIPPA compliancy, and market landscape for clients' brands

* Understands content and technical SEO tactics and how they affect a website's performance

* Ready, willing, and able to dive into the details of the client's web analytics to draw performance insights

* Demonstrates ability to multitask, keeping multiple projects on-track and executing work in a timely fashion

* Has active listening skills to