Job Location : Boise,ID, USA
Summary
This role must be performed in WA, MT, or ID
We are looking for a Social Media Administrator to manage our company's social media presence. The ideal candidate will engage with followers, respond to comments and messages, and help/support marketing campaign strategy. Strong communication skills, data analysis capabilities, and experience in scheduling and monitoring social media posts are essential. Creativity and multitasking in a fast-paced environment are highly valued.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
* Create and run social media marketing campaigns, set budgets, and target the right audience.
* Develop, design and implement social media strategies that align with the company's goals and brand guidelines.
* Prepare and share engaging content that fits the company's voice.
* Plan and post updates on social media platforms.
* Increase the company's social media following and engagement.
* Manage the company's social media presence across various platforms.
* Analyze social media data to measure performance and engagement and recommend any changes based on this data
* Coordinate and align marketing and social media efforts with other departments.
* Respond to customer inquiries and interact with social media followers.
* Monitor social media trends and changes to algorithms and rules.
* Collaborate with influencers and partners to promote the company's products or services.
* Maintain and update a social media calendar to plan and implement content strategies.
* Monitor the company's online reputation and respond to negative comments.
* Build and maintain relationships with social media groups.
* Use social media monitoring tools to track public opinion about the company.
* Collaborate with designers or copywriters to create attractive and informative campaigns.
* Track campaign performance and customer engagement.
* Keep up with new technologies and tools used in social media marketing.
* Educate & train other team members how to better utilize social media.
Qualifications/Experience
* Bachelor's degree in Marketing, Communications, or a related field.
* 2-3 years of experience in digital marketing or social media.
* Efficient at using Illustrator and Photoshop
* Proficient with social media management tools, Hootsuite, and Meta Business
* Working knowledge of Microsoft Office products
* Excellent communication and writing skills.
* Familiarity with social media platforms and tools.
* Ability to create engaging content.
* Knowledge of the latest social media trends and best practices.
* Experience with digital ads and paid social media campaigns.
* Strong analytical skills to measure and report social media metrics.
* Strong organizational and time management skills.
* Ability to prioritize and multitask effectively.
* Familiarity with social media regulations.
* Understanding of SEO and web traffic data.
* Experience researching buyer and consumer personas.
* Proficiency in business posts on social media platforms.
* Ability to work well in a team and independently.
* Critical thinking and problem-solving skills.
* Organized and self-motivated.