Social Media Specialist - KI : Job Details

At KI, we believe knowing our customers helps us serve them better. We listen. We observe. We understand that each customer has unique needs. So, we pride ourselves on helping our customers make smart furniture decisions by offering expert advice, design options and personalized solutions.Since 1941, we've positioned KI as the furniture company that best understands the furniture industry and is committed to providing customers with the smart solutions. By targeting specific markets with solutions for business furniture, university furniture, educational furniture, healthcare furniture and government furniture, we can quickly respond to our customers' unique needs - including the choice to procure furniture according to what fits their ordering and fulfillment process. That's why we say we offer far more than furniture. We're Furnishing Knowledge.KI is seeking a talented Social Media Marketing Specialist to join our digital marketing team. In this role, you'll be responsible for developing and executing innovative social media strategies for KI, Pallas Textiles, and KI Wall brands. Your expertise will help us elevate brand awareness, generate leads, and foster deeper connections with our audience.Key Responsibilities:Social Media Planning & Strategy:

• Develop and implement tailored social media strategies for KI, Pallas Textiles, and KI Wall, aligning with overarching marketing goals.
• Plan, schedule, and deliver social media content that supports our marketing objectives, brand culture, and recruitment efforts.
• Create and manage content calendars, ensuring all campaigns are executed on time and aligned with strategic plans.
• Set and monitor KPIs, driving continuous growth and improvement in our social media presence.

Social Media Content Development & Execution:

• Craft engaging content for various social media platforms, including LinkedIn, Instagram, Facebook, Twitter/X, YouTube, and Pinterest.
• Create compelling visuals, videos, gifs, graphics, and copy that resonate with target audiences.
• Develop and manage social media ads and boosted content to achieve specific campaign goals.
• Align social media efforts with email marketing workflows and broader campaign objectives.

Social Media Publishing & Reporting:

• Regularly publish posts across all platforms, maintaining a consistent and engaging presence.
• Monitor performance metrics and report on KPIs to assess the effectiveness of content and campaigns.
• Conduct A/B testing to optimize content performance and drive engagement.
• Identify and capitalize on opportunities for continuous improvement.

Social Media Listening:

• Engage with comments on brand posts and interact with complementary social content.
• Stay ahead of industry trends by conducting social listening across key brands and thought leaders.
• Share insights with brand leaders and recommend new content based on emerging trends.

Qualifications:

• Proven experience in a professional marketing communications environment.
• Expertise in digital marketing strategies and social media management tools.
• Strong project management skills with the ability to meet deadlines and communicate effectively.
• A creative mindset paired with a data-driven approach to decision-making.
• Collaborative team player who thrives in a fast-paced, innovative environment.
• Knowledge of design and messaging principles specific to social media promotion.

Why KI?At KI, we believe in creating spaces that inspire and empower. Our commitment to innovation and excellence extends beyond our products to our people. As part of the KI family, you'll join a team that values collaboration, creativity, and continuous growth. Our digital marketing team is a tight-knit group that thrives on open communication, idea-sharing, and pushing the boundaries of what's possible. We're proud of our positive, inclusive culture and are always looking for passionate individuals to join us in driving our brand forward.We offer a comprehensive benefits package including medical, dental, vision and life insurance. We also offer a 401k plan with company match and an employee stock ownership plan (ESOP). Employee discounts, tuition reimbursement and certification assistance are just some of the other great benefits we offer.Ready to take your social media expertise to the next level? Apply today and help us shape the future of our brands through innovative and impactful social media marketing.KI is an Equal Opportunity Employer.