Social Media Specialist - Silvi Concrete Products : Job Details

Overview:

Title of Position: Social Media Specialist

Location: Fairless Hills, PA

Industry Leading Benefits: Medical, Prescription, Dental, Vision, 401K, Pension, Short and Long Term Disability, Life Insurance, Tuition Reimbursement, Overtime as needed.

As a Silvi Materials Social Media Specialist you will have the opportunity to tap into the world of construction and learn about the worlds most used building materials while working alongside our impressive marketing team. While knowledge of the construction industry is not required, the passion to keep an open mind, and not being scared to get a little dirty are required.

What does Silvi Materials offer you, you may ask?

• Phenomenal Benefits: Medical, Vision, Dental, Prescription, Vacation, Paid Holidays and so much more!
• Your future in mind: With 401(k) (at select locations) and/or pension options. We want all employees to build for a great retirement!
• Growth at Silvi Materials: Growth at Silvi Materials: We offer each employee the opportunity to move into any facet of our complex business. And our tuition reimbursement program is the perfect springboard to help you get there!

So, what does a Silvi Materials Social Media Specialist do? You'll be an integral part of our marketing team:

Social Media Strategy and Execution:

• Develop and implement social media strategies to increase brand awareness and drive engagement.
• Create and curate engaging content for multiple platforms such as Facebook, Instagram, TikTok, LinkedIn, and others as relevant.
• Manage day-to-day activities including posting, monitoring, and responding to comments and messages.

Content Creation and Management:

• Produce high-quality content (text, image, video) that aligns with brand voice and objectives.
• Collaborate with internal teams to gather content and ensure consistency across all social media channels.
• Stay up-to-date with industry trends and incorporate trending topics into content strategies.

Community Engagement:

• Foster meaningful connections and interactions with our audience through proactive engagement and dialogue.
• Monitor social media channels for feedback, questions, and comments, and respond in a timely manner. Implement strategies to encourage user-generated content and community participation.

Analytics and Reporting:

• Track and analyze social media performance metrics (e.g., reach, engagement, conversion) and provide regular reports.
• Use insights to optimize strategies and content for better performance and ROI.
• Prepare and present findings and recommendations to improve social media effectiveness.

Campaign Management:

• Assist in the planning, execution, and monitoring of social media advertising campaigns.
• Work with digital marketing team to integrate social media with overall marketing campaigns and initiatives.

Social Media Trends and Tools:

• Stay informed about new social media platforms, features, and best practices.
• Explore and recommend new tools, applications, and strategies to improve social media presence and efficiency.

Qualifications Required:

• Graduated or enrolled in a Bachelor's program preferably in the fields of Marketing or Business Administration, preferred.
• Experience with social media engagement (LinkedIn, TikTok, Instagram, etc. .
• Strong verbal and written communication skills with the ability to write/edit website copy and website blogs.

Physical Demands

In a typical work setting, people in this job:

• Lift 20 pounds on occasion.
• Use one or two hands to grasp, move, or assemble objects
• Stand for long periods of time.
• Kneel, stoop, crouch, bend, stretch, twist or crawl.
• Hear sounds and recognize the difference between them.
• See details of objects that are less than a few feet away.
• See differences between colors, shades, and brightness.

Silvi Materials does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.