Sponsorship Manager, VidCon - Informa : Job Details

Job Description

About VidCon and the Job

VidCon is the largest celebration of digital content creation. It's where digital culture takes center stage as the world's leading digital creators, platform innovators, and their fans converge in one place. Fans make new friends, creators expand their reach, and groundbreaking industry exchanges happen here. It's the magic of digital content and its creators in real life! The flagship VidCon Anaheim event hosted 55,000 people, 250 Featured Creators, and 80 brand exhibitors in 2024.

FAN EXPO HQ, which runs VidCon, is a division of Informa, the world's leading events company. Informa is listed on the London Stock Exchange and a member of the FTSE 100, with over 10,000 colleagues working in more than 30 countries. Together, we create opportunities for fans to explore and celebrate all things pop culture through operational excellence, fandom expertise, and out-of-this-world content.

The Role of The Sales Manager, VidCon will be responsible for selling partnerships, sponsorships & exhibit booths to consumer brands and digital creator industry companies looking to connect with fans and business professionals in the content creator industry. Our clients include YouTube, Meta, Fanta, Disney, MGA Toys, Whaler, Viral Nation, and more.

* Generate new partnerships with brand marketers, their agencies, and influencer companies through consumer marketing event and digital products as well as B2B sponsorship and demand generation products

* Convert prospects into partners by having them engage via individual events, national tour programs, and digital media packages

* Cross sell clients into additional products and digital packages throughout the year; upsell clients into promotional programs at events which they have committed to

* Entertain client decision makers and host prospects on site at events, attend industry events, and face to face meetings when possible

* Post contract, work closely with the Account Management team to share and monitor key client goals, needs, stakeholders, long term sales goals of the partnership, and more throughout the entire delivery process up to and including post event and post campaign wrap meetings

* Hold post event meetings w/ partners to enhance and improve future campaigns

* Develop Win-Win-Win programs for The Client-The Business-The Fans with a focus on long term successful partnerships

* Achieve and log weekly and monthly virtual/face to face meetings goals via Salesforce

* Maintain and demonstrate a true understanding of the client's needs through high EQ and act as a champion for clients internally

* Bring opportunities, challenges, and pipeline updates to collaborative, weekly sales meetings

* This job reports into Partnership Director. The position is open nationwide in the US and our team works across the US and Canada.