Sports Head Intern - Vita Coco : Job Details

The Vita Coco Company New York City, NY (Hybrid/Remote)

About The Vita Coco CompanyThe Vita Coco Company, founded in 2004, is the leading coconut water brand in the U.S. with a rapidly growing international presence. Our product portfolio includes Vita Coco coconut water, Runa clean energy drink, Ever & Ever premium canned water, and PWR LIFT protein-infused water. As a certified B Corporation and a publicly traded company (Nasdaq: COCO), we are committed to creating sustainable products that do right by our planet and our communities.

We're looking for a Sports Head Intern to bring their passion for sports and social content to help Vita Coco break into the exciting world of sports marketing. This is a unique opportunity for someone who lives and breathes sports culture and is ready to put their finger on the pulse of what's trending in the sports world, all while creating engaging, funny, and meaningful content for Vita Coco. You'll also get hands-on experience in the fast-paced world of social media marketing and influencer campaigns.

Main Responsibilities

• Strategy & Execution
  • Help develop sports-focused strategies and campaigns to position Vita Coco as a key player in the sports space.
  • Stay on top of sports trends, emerging athletes, and fan culture to ensure our brand stays fresh and relevant and can participate in the cultural conversation.
  • Pitch creative, sports-themed content ideas that are fun, engaging, and have viral potential.

• Content Creation
  • Collaborate with the content team to create social content that resonates with sports fans and aligns with Vita Coco's brand
  • We don't want to churn out Ads. We must do things differently, better, more creatively.

• Trendspotting & Sports & Fitness Influencer Identification
  • Stay on top of all things sportsmajor events, rising stars, trending sports contentand bring fresh ideas to the table to keep Vita Coco ahead of the curve.
  • Stay plugged into emerging social media trends, memes, and viral moments in the sports world to ensure we're speaking the same language as fans.
  • Help to identify athlete influencers and e sports-enthusiast creators who would make good partners and collaborators with the brand

• Campaign Management
  • Plan, execute and manage end-to-end Influencer marketing campaigns, including setting goals, aligning on KPIs, drafting briefs, finalizing contracts and managing budgets (paid)
  • Ensure Vita Coco is getting best-in-market rates and exceeding industry benchmarks for performance (engagement rate, CPM, CPE)
  • Ensure comms is in line with brand TOV
  • Utilize the in-house influencer tool (GRIN) from to contracting to reporting
  • Input into affiliate marketing tool (Superfiliate)

• Relationship Management
  • Nurture and maintain strong relationships with sports-focused influencers, athletes and agents, ensuring successful collaborations
  • Always ensure we are working with the closest possible person/entity to the talent

• Social Media Content
  • Spend time on TikTok's FYP page (we're serious), spotting sports-related trends, engaging with fun content, and making notes of what's working.
• Analytics & Performance Tracking
  • Collaborate with the social team to monitor Vita Coco mentions across TikTok, Instagram, and other social media platforms.
  • Keep a close eye on TikTok and Instagram performance metrics (engagement, reach, conversions) and report findings to the team.
  • Analyze the success of social media strategies from other brands and explain why those strategies work. Pay close attention to other Sports brands and see if/how we can apply similar tactics to our content.
  • Make data-driven recommendations to improve Vita Coco's social performance, ensuring we continue to grow and engage our audience.
  • 1-2 years of influencer or social media marketing or relevant agency experience being an influencer yourself counts.

Qualifications

• A sports fanatic who knows their stuffwhether it's major leagues, niche sports, athletes, or trends.
• A crazy daily screen timeTikTok is your second home.
• Knows how to make engaging TikTokscreative, funny, and highly shareable content that catches attention.
• Eager to learn and adapt quickly, mastering new skills in social media marketing, sports content, and analytics.
• Excellent communicatoryou can craft clear, funny, and engaging captions, pitches, and content.
• Comfortable being on camera (hey, if you need to wear a Vita Coco costume in public, you're down).
• Organized with an ability to juggle multiple tasks, track metrics, and report findings in a clear way.
• Deep understanding of social media platforms and what tactics are successful in growing followers, increasing engagement, and generating impressions.
• Excellent interpersonal and communication skills (verbal and written) and ability to build relationships with internal and external teams
• Self-starter with the ability to follow processes as well as conceive new ideas
• Excellent problem-solving skills and creative forward-thinker
• Trend tracker; someone who knows what is happening across platforms and can identify ways to integrate the brand.
• Proficient MS Office Suite skills (Outlook, Excel, Word, PowerPoint)
• Willingness to move fast, break some rules, and have some fun!

Additional Information

• This is a paid internship.
• Hybrid work environment (in-office 3 days per week required).
• Vita Coco is an equal opportunity employer, encouraging applicants from diverse backgrounds to apply.

At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $22.00-$24.00 per hour. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.

How to ApplyInterested candidates should submit a resume and a brief cover letter explaining why they're the perfect fit for the Sports Head Intern role. Don't forget to tell us about your favorite sports trends, athletes, or viral TikToks you've seen lately!