Sr. Director of Data Center Networking Infrastructure Product Growth Strategist - Cisco Systems : Job Details

Location: Alternate Location, All cities in US

Area of Interest: Marketing and Communications

Compensation Range: 274900 USD - 371500 USD

Job Type: Professional

Job Id: 1434752

*Application Deadline has been extended and is expected to close 3/15/25

Meet the Team

We are a dynamic, fast-paced team and to be successful in this high-stakes role, you have phenomenal storytelling skills and deep market insights to join as product growth strategist. This high visibility role will reward the right leader with invaluable opportunities to make a meaningful impact with the Strategy, Growth, and Product Marketing group, and Cisco at large.

Your Impact

As a Product Growth Strategist, you are primarily responsible for external-facing activities ensuring your product's market success and understanding key industry trends and your customers' struggles. You will work closely with engineering, sales, central marketing, and customer experience teams to ensure your product positioning resonates with target customers, driving product visibility, adoption, and overall success. You will also lead a team of dedicated marketers to develop the strategy and lead execution of marketing efforts for Cisco's Data Center networking infrastructure portfolio. The ideal candidate will have deep experience in product marketing, team leadership, and a strong understanding of the data center infrastructure ecosystem.

Key Responsibilities

• Develop Go-to-Market Strategy for new and existing products: Develop and execute the GTM strategy including identifying target markets, messaging, and positioning for artificial intelligence switching solutions and product lines.
• Translate technology to value by developing core product positioning, messaging, and identifying differentiators: Craft compelling and consistent positioning and messaging around the differentiators that align with the overall product strategy and resonate with customers and partners. Work with inbound product management, engineering, and the field to identify and articulate the outstanding value propositions of data center products and solutions, ensuring they are communicated and understood by the target audiences. Passionately represent the voice of our customers to internal teams.
• Enable Sales and Partners: Develop content for collateral, product training, and other resources for direct sales teams and partner organizations. Engage directly with sales and customers to understand changing needs. Attend industry events. Serve as subject matter expert.
• Conduct Market Research: Continuously analyze the market and customer feedback to identify emerging trends, opportunities, and threats. Conduct meticulous competitive analysis to ensure the product is positioned successfully.
• Influence Partners, including Executives: Use excellent communication skills for effective engagement. Demonstrate your strong analytical and problem-solving skills with a data-driven mentality to make product and marketing recommendations. Define and monitor metrics to assess GTM success.
• Position Cisco as a thought leader in the data center space by developing content, speaking at industry events, and creating visibility through external channels (media, blogs, analyst reports, awards, etc.)
• Build campaign briefs to identify areas of business opportunity and equip the central marketing team with the required resources to effectively enable sales with the value of the products and solutions.

Minimum Qualifications

• 10+ years in enterprise/b2b tech experience
• Bachelor's degree or equivalent experience in related fields
• Expertise in data center infrastructure, software, infrastructure and compute platforms
• Leadership experience in prominent tech companies
• Experience with enterprise AI technologies

Preferred Qualifications

• Understanding of and experience in leading product marketing for AI, compute, data center switching and storage solutions or adjacent infrastructure and networking domains
• Expertise in developing and executing demand generation, content marketing, and digital marketing strategies
• Experience speaking publicly to an executive-level audience
• Strong project execution skills, attention to detail, and a risk-mitigation mentality
• Self-motivation and partnership a strive to find new and innovative solutions
• Excellent analytical, problem-solving, and reporting skills in customer-facing roles
• Ability to lead and influence via persuasion, perseverance, and energy to drive consensus across functions and teams
• Collaboration with internal and external partners