Sr. Manager, Strategic Insights & Research - Cypress HCM : Job Details

Sr. Manager, Strategic Insights & Research

The Strategic Research and Insights Department is responsible for developing a deep understanding of audiences' attitudes and behaviors with our content, as well as general viewing trends, to inform the organization's strategic decision-making.

Within this broader Research department sits the Unscripted Content Insights team, who is currently looking for someone to fill a Project Based Employee (PBE) Senior Manager position for a period of 6 months. The ideal candidate is a Media Research professional with a knowledge of/passion for media, entertainment, and consumer insight. The PBE Senior Manager role will focus on conducting research and developing audience insights through a variety of qualitative and quantitative methodologies. Reporting into a Vice President, the PBE Senior Manager will assist in the design, implementation, and analysis of research to inform Development, Existing Series, Marketing, Programming, Press, and Social Media strategy for unscripted content within the our Entertainment Group.You will primarily work on research projects across linear and streaming platforms.

Responsibilities:

• Help conduct proprietary quantitative and qualitative studies focused on targeted audience needs (e.g. monitoring the health of key unscripted series within the family, informing future season development/marketing, concept/pilot testing new ideas, consumer deep-dives)
• Collaborate with internal teams to assess show performance and/or potential
• Effectively handle external vendors by monitoring key timelines and details, including recruitment of respondents, development of research instruments, analysis of data, and delivery of a report with relevant findings
• Assist with managing the online consumer community to drive rich insight for our company

Requirements:

Basic Qualifications

• BA/BS degree in related field
• At least 5-6+ years of experience in related research field (e.g., Marketing, Analytics, Creative, or Content Research) in the Entertainment/Media industry
• Experience in designing, executing, and analyzing qualitative research, including screener development, discussion guide development, analysis, and reporting
• Experience in quantitative research, including survey design, question writing, sample design, and analysis
• Familiarity and/or proficiency with ratings data, social listening tools, and/or secondary data resources (YouGov, YPulse, GWI, Gartner, etc.)

Additional Qualifications:

• Ability to turn complex insights into clear, easy-to-understand, and visually compelling deliverables (e.g., presentations, toplines, etc.) that tell cohesive stories
• Ability to use multiple data streams (e.g., custom research, syndicated research, secondary resources, performance analytics, etc.) to effectively communicate insights to the business
• Ability to handle multiple projects at one time
• High level of accuracy & attention to detail, with strong analytic and project management abilities
• Interest in tracking/analyzing content trends
• Highly organized, collaborative self-starter with the ability to work under pressure, set priorities, balance multiple small and large-scale projects and meet tight deadlines
• Excellent interpersonal skills to engage with a wide range of personalities within the organization
• Love of all things television & pop culture

Compensation:

• Up to $60.00/hr. (W2)

Req# VIAJP00001131