Sr. SEO Manager - Hearst Communications : Job Details

Sr. SEO Manager

Why iCrossing

For over 20 years, iCrossing has been partnering with the world's largest B2B and B2C brands to provide connected marketing & technology solutions that transform brand experiences and marketing strategies into superior business outcomes. Our human centric approach evolves customer experience, employee experience, and user experience across digital and physical channels powered by data and intelligent creative.

We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form iCrossing community. What we do starts with our people.

We are part of the Hearst Corporation, the world's leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.

The impact you'll have

As a Sr. Manager, SEO, you will provide day-to-day SEO leadership for advanced/large clients to drive organic growth and ensure the success of our clients' digital marketing campaigns. You will broaden overall engagements with your cross-channel knowledge, and you can lead more junior SEO personnel on enterprise-level clients. This role requires an advanced understanding of SEO best practices, analytics, and emerging industry trends. The Sr. Manager participates in new business pitches and helps shape the company's SEO product offering. The ideal candidate will have a proven track record of successful SEO engagements, demonstrated leadership skills, and the ability to work collaboratively with cross-functional teams to realize outcomes for clients.

Key Responsibilities

Strategic Planning and Client management

* Develop and implement comprehensive SEO-focused strategies that align with clients' business goals

* Conduct in-depth findability research, competitive analysis, and market trends to inform strategy

* Serve as a primary day-to-day point of contact for key client accounts, ensuring satisfaction and success of engagements focused on SEO

* Present SEO strategies, reports, and results that connect with broader business objectives in a clear and compelling manner

Execution, Optimization, Reporting and Analysis

* Oversee the execution of comprehensive SEO programs, including technical SEO, content optimization, link building, and adjacent services (ie. Content Creation, CMS enhancements, landing pages, and digital analytics).

* Utilize advanced SEO tools and analytics platforms, including the iCrossing proprietary toolset, to monitor, analyze, and report on campaign performance.

* Identify opportunities for optimization and growth, and implement changes to improve and expand SEO focused engagements.

* Develop and deliver comprehensive SEO, SERP, and Discoverability reports, including performance metrics, insights, and actionable recommendations.

* Use data-driven analysis to measure the success of SEO focused initiatives and inform future strategies.

Leadership and Collaboration

* Mentor and guide more junior SEO professionals, fostering a culture of continuous learning and innovation.

* Identify needs and help develop training materials for enhanced and expanded ways of working for SEO focused client engagements.

* Work with cross-functional teams with resources from Business Solutions and Transformation Strategy, Experience Design & Content Solutions, Media and Digital Solutions, to deliver cohesive and effective digital marketing strategies.

* Stay up-to-date with the latest related market trends including but not limited to search engine algorithm updates, the impacts of new technology, and industry best practices.

* Create demand for iCrossing services through developing industry POVs and thought leadership papers

* Craft compelling client case studies to support marketing-influenced leads

Who you are

* 6+ years' experience working in SEO for agencies or large brands

* Bachelor's degree in business, marketing, computer science, information technology, or related field strongly preferred

* Extensive understanding of SEO principles, best practices, and industry trends

* Strong analytical skills; ability to draw conclusions from data and take action accordingly

* Results-driven with strong business acumen

* Strong Web analytics experience across key platforms like Google Analytics & Adobe Analytics

* Fundamental understanding of technical SEO; experience with HTML, CSS, JavaScript and web design technologies

* Possess strong storytelling and presentation capabilities

* Ability to pivot quickly and work in a rapidly changing environment and adapt as necessary

* Highly organized with excellent analytical, time management, problem-solving and project management abilities

* Proven ability to manage multiple projects and clients simultaneously

* Highly proficient with Microsoft Office; advanced Excel and PowerPoint skills a plus

* Excellent communication skills both written and verbal

* Strong mathematical and writing skills

* Able to work well in a team environment and have a positive attitude

Our Mission & Values

The iCrossing mission is to Transform Experiences. The we is implied, but never taken for granted. This mission impacts the way we work, the way we think, the way we treat one another, and the way we evolve into what we want to be. We operate as a community of humans, and we can adapt and evolve because we are guided by values?not rules. Our core values map back to our?vision.

Be Kind:?lead with compassion. What you truly know about someone's life is very little.

Lead with Candor: know the line. Is what you say true, good, and useful?

We Before Me: lead for others.?The sum is always going to be greater than the parts.

We evolve clients for a human-centric future - creating a better world for everyone.

Benefits

iCrossing offers a range of employee benefits including generous PTO, 11 paid holidays, 401k + company match, full medical/dental/vision coverage, FSA & HSA options, family leave, commuter benefits, and more.