Strategic Planner, Media (senior level) - Havas Media Network : Job Details

The Sr. Planner, MX (Media Experience) is critically important and requires a blend of analytical and intuitive skills, marketing and consumer research experience, thoughtfulness and effective communication skills. Media Experience Planners participate in the development and management of effective cross channel media plans with inputs from Client Leadership and Strategic Communications Planning. Health care/Pharma and agency experience highly preferred.

Mission & Responsibilities

• Contribute to champion Havas unique approach for global clients to media planning, emphasizing media experience versus media planning; which includes: connection, context and content.
• Be instrumental in the Mx excellence and design optimal Mx guidelines for global clients across Havas countries
• Work closely with data and strategy communities as well as client leadership and specialists' teams
• Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations for our global clients
• Ensure optimal Mx delivery for global clients in the countries in liaise with relevant internal specialist teams and make sure processes are respected for local implementation
• Ensure audience planning and data integration from Mx brief to Mx measurement
• Ensure quality control on plan recommendation against Mx delivery
• Provide insightful post campaign optimization
• Contribute to the client satisfaction

Previous Experience & Industry Background

• 2-3 years of professional experience, preferably with an Agency.
• Professional experience in strategic planning
• Media, Brand
• Excellent verbal and written communication skills for frequent contact with internal teams and the assisting of POV's, plan presentations, etc.
• Demonstrated ability to apply critical thinking and analysis in business writing.
• Strong analytical skills, ability to relate results to client business objectives.
• Solid quantitative understanding of media planning and buying.
• Possess a basic knowledge of strengths and weaknesses of each media type.
• Extremely detail oriented with strong organization skills.
• Working knowledge and practical application of media research tools (IMS, MRI, Nielsen, ComScore, Simmons, etc.) with the ability to analyze syndicated research.
• Effective time management skills with an ability to multitask and prioritize.
• Strong computer skills (Microsoft Word, Excel, and PowerPoint).
• Able to make independent decisions.

Qualifications & Languages

• Bachelor's or Master's degree in Business, Marketing or Advertising
• Languages: English (Intermediate)

Soft Skills & Competencies

• Managing execution
• Being authentic and open
• Being flexible and adaptable
• Media and media planning
• Mx Expert (Connection, Context, Content)
• Omnichannel
• Strong knowledge of partners and suppliers (Media / Tech / Data / Content)
• Advanced Programmatic
• OSEP

Technical skills

• Media planning tools
• Advertising technologies
• Business intelligence software (i.e. Tableau, Datorama)
• Office software

The salary range for this role is: $70 - $75K Annually.