Tourism, Print & OOH Associate - Macys : Job Details

Bring Your Amazing Self to Work

At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.

Job Overview

The Media Tourism, Print & OOH Associate will be responsible for executing innovative National and Local media strategies specific to Tourism, Print & OOH. This role will require a deep understanding of the media landscape, retail consumer behavior, tourism trends in major DMAs and industry trends specific to retail media, direct mail and all print mediums inclusive of in-store collateral, and OOH. This role will involve collaborating with various stakeholders to promote Macy's as a tourism destination through effective media campaigns. The goal is to drive meaningful brand awareness, customer acquisition, and store sales. This role will report to the Senior Director of Media Activation.

What You Will Do

Tourism Local Store Strategy:

* Plan, create, and execute integrated media campaigns across media channels with an emphasis on Print, Out-of-Home, strategic partnerships and grassroots media to promote tourism of Macy's locations.

* Collaborate with store marketing teams to identify local market needs and opportunities.

* Cultivate relationships with tourism boards, local government agencies, and other stakeholders to align marketing efforts with broader tourism strategies

* Optimize best media channel mix geared toward individual markets and optimize media spending for maximum impact.

* Leverage local media channels to target specific demographics and geographic areas.

* Conduct market research to understand target audiences, emerging market trends, consumer behavior, and competitive landscapes in the tourism sector.

* Execute marketing strategies in partnership with the store's team to drive foot traffic and sales.

* Identify and segment target audiences through advanced analytics, utilizing data to craft personalized messaging and offers that resonate with our customer.

Print and Out-of-Home Channel Strategy and Execution:

* Partner with media planning, marketing strategy and creative teams to conceptualize compelling direct mail campaigns and tourism initiatives that align with our customers at multiple touchpoints.

* Optimize Print and Out-of-Home media performance, leveraging industry best practices and customer analytics to maximize ROI.

* Track and measure media performance using key metrics, analytics tools and 1P data.

* Liaise with external vendors, media partners, and agencies to ensure timely delivery and placement of marketing materials.

Project Leadership:

* Own and drive the channel partnership with strategic external partners and agencies, focused on maximizing value through paid and non-paid elements.

* Foster a collaborative and results-oriented work environment.

* Proficiency in internal tools inclusive of data entry and investment maintenance.

Skills You Will Need

* 6+ years of experience in media strategy, planning, and execution.

* Proven track record of developing and executing successful local media campaigns across multiple channels and Print executions

* Strong understanding of media landscape, consumer behavior, and industry trends.

* Excellent analytical and problem-solving skills.

* Strong communication and interpersonal skills.

* Ability to work effectively in a fast-paced, deadline-driven environment.

* Experience in the retail or consumer goods industry preferred.

* Proficiency in media planning and buying tools.

* Experience with digital media.

Who You Are

* Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy's aspires to achieve every day in every way.

* Candidates with a Bachelor's degree in marketing, advertising, or equivalent work experience in a related field are encouraged to apply

* Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.

* Able to work a flexible schedule based on department and company needs.

What We Can Offer You

* An inclusive, challenging, and refreshingly fun work environment

* Competitive pay and benefits rooted in principles of equity

* Performance incentives and annual merit review

* Merchandise discounts

* Health and Wellness Benefits across medical, dental, vision, and additional insurance

* Retirement Savings Plan with 401k match opportunity

* Employee Assistance Program (mental health counseling and legal/financial advice)

* Resources for continuous learning, career growth, and leadership development

* 8 paid holidays

* Paid Time Off (first year prorated depending on start date)

* Tuition reimbursement program

* Guild education benefit funds 100% of tuition, books, and fees in designated programs

* Colleague Resource Groups (CRGs) and give-back/volunteer opportunities

* Empowerment and autonomy to perform impactful work with tangible results

About Macy's

Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.

Bring your creativity, energy, and ideas to the Macy's team - Apply Today!

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