Vice President, Advertising Finance - Meredith : Job Details

Job Title

Vice President, Advertising Finance

Job Description

About The Position - Major goals and objectives and location requirements.

As a key member of the Dotdash Meredith finance team, the VP, Advertising Finance will provide financial management and strategic decision support for the digital advertising business. They will oversee a team of three to five finance professionals and will partner closely with DDM's advertising and finance leadership. They will manage the overall P&L of the advertising business, focused on top line revenue growth drivers as well as direct and indirect costs and contribution margin. The VP, Advertising Finance will develop revenue forecasts with an informed point of view on key inputs, and be able to explain variances between projections and actual results. They will manage the contribution margin of the ad business by forecasting and tracking variable ad cost trends as well as sales team payroll and related costs. Further, they will be responsible for developing category and product P&L's and performance-based dashboards.

This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team - The Team and/or Brand.

The Advertising Finance team is lean, super efficient and reports through the Finance Organization. The team partners closely with the Sales and Sales Strategy & Operations teams supporting both DDM's advertising and finance leadership.

About The Position's Contributions - Accountabilities, Actions and Expected Measurable Results.

Sessions Forecast

• Develop models to track and forecast session (traffic) trends by brand and by source.
• Understand and explain key drivers of sessions variances.
• Identify seasonal patterns and impacts of market or algorithm changes.
• Prepare regular monthly metrics reports as well as ad hoc analysis for senior management.
• Own the preparation of and controls for publicly-reported sessions metrics.

Ad Revenue Forecast

• Develop detailed driver-based models used to forecast digital ad revenue by channel.
• Perform scenario analysis leading to a monthly forecast submission; explaining variances between forecast and actuals and reporting on key performance metric trends.
• Track daily ad performance and prepare weekly trending projections.
• Develop and update dashboards to provide visibility on overall performance trends.

Variable Ad Cost Management

• Forecast and track costs directly tied to ad revenue including custom content creation, traffic acquisition, ad serving and ad data expense.
• Explain variances between actuals and forecast and identify trends in ad channel or product mix that impact contribution margin; identifying opportunities to drive margin efficiency.

Advertising Department Cost Management

• Own overall budget and forecast for advertising function payroll and related costs.
• Provide position management and human resources business partner support for sales and sales support functions.
• Manage discretionary budgets for advertising sales & marketing team including T&E, client entertainment, training and trade promotion and marketing.

The Role's Minimum Qualifications and Job Requirements:

Education:

• Bachelor's degree in Finance, Statistics, Data Analytics, Business Administration, or related field or equivalent training and/or experience preferred.

Experience:

• 10+ years experience in digital media or related advertising-adjacent industry.

Specific Knowledge, Skills, Certifications and Abilities:

• Exceptional quantitative analysis and Excel skills.
• Ability to adapt to a highly dynamic and fluid environment.
• Results oriented, team player who works seamlessly across teams and levels.

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here.

Pay Range

Salary: New York: $170,000.00 - $190,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.