Video Producer, Brand - WEBULL : Job Details

Video Producer, Brand Location: St. Petersburg, FL (On-site)Webull is seeking a talented and dynamic Video Producer to join our high-performing brand team. This on-site role, based in St. Petersburg, will report to the Associate Director for Brand and will play a crucial part in producing, capturing, and editing content for our social and web platforms that aligns with our brand strategy. The ideal candidate will have 3-5 years of experience in brand management, media analysis, and social media strategy, with a strong emphasis on video content creation and agency/vendor collaboration. This position requires a creative and analytical mindset, with a passion for digital media, and a deep understanding of video production and distribution. Key Responsibilities:

• Assist in Brand Strategy Development:
  • Support the Associate Director for Brand in developing and implementing comprehensive brand strategies that align with Webull's objectives, particularly in the digital and social media spaces.
• Media and Video Content Creation and Analysis:
  • Produce, shoot, and edit engaging and high-quality brand videos that enhance the brand's positioning and messaging. The ideal candidate can shoot content on both mobile and cine cameras.
  • Manage the various parts of a shoot, including but not limited to: scripting, shot-list creation, working with talent, managing the post-production workflow, and more.
  • Conduct detailed analysis of video content performance across various digital platforms, utilizing analytics tools to gather insights and inform strategy adjustments.
  • Monitor trends in video content consumption, customer behavior, and competitive positioning within the online trade industry.
  • Collaborate with the branding and creative teams to ideate and develop engaging video content that enhances the brand's positioning and messaging.
  • Coordinate with partner agencies and vendors to ensure alignment and effective execution of video content initiatives.
• Brand Activations and Campaigns:
  • Assist in the planning and execution of brand activations, social media and PR campaigns, focusing on video content that effectively communicates the brand's value proposition to target audiences.
  • Ensure consistency and coherence in all video content across digital channels and customer touchpoints.
• Budget Management and Reporting:
  • Support the Associate Director for Brand in managing the brand's budget, with a focus on optimizing resources and achieving high ROI for video content and PR initiatives.
  • Prepare regular reports on video content performance and campaign outcomes, providing data-driven insights and recommendations.
• Innovation and Trend Analysis:
  • Stay ahead of trends and innovations in video content, digital media, and traditional PR, particularly within the online trade and e-commerce sectors.
  • Propose new ideas and strategies to enhance the brand's presence and engagement through video content and PR efforts.

Qualifications:

• Bachelor's degree in Marketing, Media Studies, Communications, Business Administration, or related field.
• 3-5 years of experience in brand management, media analysis, PR, or digital media, with a strong emphasis on video content creation and agency collaboration.
• Demonstrated understanding of video production, distribution, performance analysis, and traditional PR practices.
• Strong analytical skills with the ability to translate data into actionable insights and strategies.
• Excellent communication skills, capable of articulating ideas and strategies effectively to stakeholders at all levels.
• Creative thinker with a strategic mindset, capable of envisioning and executing innovative video content and PR initiatives.
• Experience working with agencies and coordinating video content and PR projects is highly desirable.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.