VP, Customer Value Marketing - Synchrony : Job Details

Job Description:Role Summary/Purpose:The Consumer Engagement team delivers tangible, incremental, and differentiated value to our customers through marketing strategies and experiences that deepen relationships and loyalty. The VP, Customer Value Marketing position plays a critical role in crafting customer facing marketing strategies, campaigns, and assets that drive increased engagement aligned with Synchrony growth goals and initiatives. The ideal candidate will be an expert customer marketer who thinks big, effectively manages many projects, builds credibility with stakeholders to move initiatives forward, is energized by the unknown, and is willing to dive into organizational complexities to build solutions that deliver best-in-class customer experiences. This person will be asked to demonstrate leadership, strategic thinking, and executional excellence.Our Way of WorkingWe're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.Essential Responsibilities:Lead SYF Consumer Engagement marketing for Synchrony's offer platform, Marketplace, and select new opportunity areas to drive greater loyalty with prospects and existing customers at the Synchrony levelLead Marketplace marketing strategy and execution to drive SYF customers to the site and maximize site impactCollaborate cross-functionally to develop SYF offers program marketing strategy including offer constructs, targeting and segmentation, calendarization, creative development, channel strategy, and personalized and operationally complex marketing curriculums to reach SYF customersDevelop resources, guidelines and templates for how teams across the Growth organization should solicit, construct and message offersCreate and implement offers and experience learning plans to understand drivers of conversion and profitability, and continuously optimizeTrack and monitor industry and competitor Marketplaces and customer engagement innovations around customer Growth areas to inform future opportunities and ideasDevelop and maintain business case studies and regularly share out results within Growth organization to ensure ongoing participation and engagement with other marketing teamsPerform other duties and/or special projects as assigned.Qualifications/Requirements:Bachelor's degree; OR in lieu of degree, high school diploma/GED and 10+ years of marketing experience, preferably in financial services or credit card industry.6+ years of marketing experience to include:3+ years of experience in a marketing leadership position (analytic and creative) with significant exposure to consumer facing programs/products.Experience with digital marketing and personalization to create 1:1 customer marketing experiences1+ years of expertise with A/B testing and marketing and financial KPI measurement1+ years of experience managing an agency and budget management1+ years of experience in the financial services industry, especially offer platformsTravel