VP for Marketing - Macys : Job Details

Job Overview: VP, Marketing Forecasting & Effectiveness is responsible for driving marketing enablement, overseeing financial strategy, and leading process improvement initiatives within the marketing function. This leader ensures the effective utilization of resources through data-driven decision-making and optimization of marketing technology tools. The ideal candidate will have a strong analytical mindset, a strategic approach to planning, and the ability to advocate for and implement technological solutions to improve efficiency. Essential Functions: Financial Oversight and Strategic Planning: Responsible for the oversight of the total Marketing budget of $B Lead and collaborate with cross-functional partners to forecast sales based on the media plan. Drive investment planning decisions that align with merchant strategies/plans and broader business objectives. Marketing Enablement: Lead media forecasting efforts, ensuring effectiveness and efficiency across all channels. Streamline processes to enhance marketing operations and team productivity. Own the marketing technology, overseeing its optimization and functionality. Analysis and Data: Analyze the effectiveness of marketing mix strategies, campaign/event expenses, and their ROI. Provide actionable insights and data-driven recommendations to enhance marketing performance and profitability. Process Improvement and Technology Advocacy: Lead initiatives focused on process improvements and production optimization. Serve as an advocate for marketing technology solutions, coordinating with necessary partners for software and hardware upgrades. Ensure marketing operations are streamlined and supported by the latest technology advancements. Leadership: Build and lead a high-performing team of marketing executives Prove regular feedback, coaching and professional development opportunities Lead and manage change initiatives, ensure smooth transitions and providing the proper support to team members and cross-functional partners Cultivating a team culture of positivity, inclusivity and high employee engagement Qualifications: Education/Experience: Bachelors Degree required; degree in Finance highly preferred. Minimum 15+ years of related finance/and or marketing experience. Strong leadership skills; minimum 7 years managing a team. Experience handling multiple channels, plans, or vehicles. Understands the marketing landscape. Communication Skills: Excellent communication skills. Strong interpersonal and communication skills. Ability to present strategies to Senior Management. Mathematical Skills: Basic math functions such as addition, subtraction, multiplication, and division skills. Reasoning Ability: Strong negotiating skills. Analytical reasoning skills. Ability to handle multiple projects and meet tight deadlines. Physical Demands: This position involves regular walking, standing, sitting for extended periods of time, hearing, and talking. May occasionally involve stooping, kneeling, or crouching. May involve close vision, color vision, depth perception, focus adjustment, and viewing computer monitor for extended periods of time. Involves manual dexterity for using keyboard, mouse, and other office equipment. May involve moving or lifting items under 10 pounds. Other Skills: Ability to interact with all levels in the organization. Ability to foster strong relationships with business partners. Proficient in Excel, PowerPoint, and Word. Ability to lead and develop a team. Work Hours: Ability to work a flexible schedule based on department and company needs.