VP of Marketing - Constrafor : Job Details

Constrafor is a SaaS and fintech platform purpose-built for construction. We are setting new standards of productivity and cost-efficiency for the way General Contractors and Subcontractors manage procurement & financial transactions. With over $30 million of VC financing, we are forging the path for construction innovation. Join us on our mission to advance the largest industry in the world. We are seeking an exceptional VP of Marketing with a strong emphasis on growth to lead our marketing strategy. This role is pivotal in scaling our customer base, optimizing acquisition channels, and enhancing our market presence. As VP of Marketing, you will be responsible for developing and executing data-driven marketing strategies that fuel rapid growth and position Constrafor as a market leader. This is a unique opportunity to take on a leadership role within a fast-paced, innovative environment. Key Responsibilities:

• Develop and execute aggressive growth marketing strategies that focus on customer acquisition, retention, and expansion.
• Leverage data to identify and scale high-impact marketing channels.
• Monitor, analyze, and report on marketing initiatives to measure performance, generate actionable insights, and refine strategies to maximize ROI.
• Collaborate closely with the Sales Team to develop materials, tools, and strategies that enhance their ability to close deals and drive revenue.
• Oversee the company's digital marketing efforts, including content marketing, SEO/SEM, email marketing, and social media, with a focus on driving measurable growth.
• Partner with the Product Team to craft and execute marketing strategies for new and existing products, ensuring market fit and alignment with growth goals.
• Oversee the planning and execution of industry conferences and events, including selection, registration, logistics, and ROI assessment.
• Build, mentor, and lead a high-performing marketing team, with a strong focus on growth marketing disciplines, fostering a culture of innovation, collaboration, and excellence.

Qualifications:

• 6+ years of demonstrable senior marketing experience in B2B SaaS, with a proven track record in growth marketing and driving scalable customer acquisition in an early-stage startup environment.
• Deep understanding of growth marketing principles, including lifecycle marketing, growth hacking, funnel optimization, and performance marketing.
• Proven expertise in designing and executing ABM strategies that drive targeted growth.
• Hands-on experience with marketing analytics tools (e.g., Google Analytics), CMS, CRM, and Marketing Automation platforms (e.g., HubSpot, Salesforce, Pardot).
• Extensive experience across a variety of marketing channels, with a strong focus on digital, SEO, content marketing, product marketing, email campaigns, and event management.
• Strong analytical skills, with the ability to interpret data and transform it into actionable insights and growth strategies.
• Demonstrated success in leading and developing high-performing teams in a fast-paced, dynamic environment.
• A strategic thinker with the ability to innovate and adapt to the evolving needs of a growing startup.

What We Offer:

• Salary Range: $170,000-190,000 DOE.
• Equity ownership within Constrafor.
• Medical, dental & vision insurance coverage offered for you and your dependents.
• Generous PTO Plan.
• A collaborative and innovative work culture that values your input.
• Opportunity to make a significant impact in a growing tech company.
• Hybrid schedule out of our beautiful Hudson Yards office.

Constrafor is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.