The Media Director at Envisionit will be instrumental in overseeing our Paid and Organic Media programs for top Technology, Tourism and Consumer brands. This leader will be responsible for the end-to-end solutions delivery of media strategy, planning, operations, execution & implementation. This role will partner closely with internal colleagues across Strategy, Client Service, Sales, Creative and Analytics. They will be a key frontstage contributor, ensuring client success as the agency Media expert. And backstage, they will be hands-on in developing integrated strategies (at times, delving into platforms side-by-side the team).Our ideal candidate is proactive, a self-starter, and cares about individual mentoring & guiding team members equally to client program success. This valued teammate will be able to build actionable media programs that improve business outcomes with their direct reports and team. Strong business acumen, as well as marketing technology and measurement expertise are required to thrive in this managerial and executive-facing position.This role will lead the media & SEO functions at the agency, as well as service a portfolio of clients. Both strategic and in-platform experience is required.Job Responsibilities:
- Accountable for overall SEO and Paid Media team delivery on excellence standards established by the agency and client program performance
- Leads Media group operations - managing utilization, resourcing, account assignments/casting & priorities across multiple initiatives
- Identifies successes or opportunities, implements continuous learning & improvement across all clients
- Serves as a mentor, executing training and education plans directly with team members
- Sets a standard of delivery, ensuring teams are energized, capable & knowledgeable the next time around
- Supports media team product roadmap, including identifying gaps in current offerings aligned to client and prospect needs & foresight into new industry trends
- Partners with internal Sales and Marketing on our product and services and serves as key point of contact with RFPs
- Stays informed with client programs, guiding teams on up- and cross-sell opportunities, or reprioritization of agency services that objectively better meet client goals
- Supports proposal development for media services by asking the right questions at the right time to ensure the assumptions for agency services against estimated hours are consistent with benchmarks
- Maximizes client investments by understanding levers and testing methods that impact program health, performance, scale and overall effect on outcomes
- Generates media strategies, plans and solutions, ensuring they are aligned to objectives and with quantifiable goals
- Identifies any downstream client obstacles proactively, anticipating needs and recommending adjustments
- Partners with the Analytics team to simplify insights, develop hypotheses, generate better outcomes and implement testing strategies that are measurably better over time, aligned to predefined business outcomes
- Develops succinct slides that gain client alignment through storytelling alongside Strategy, Client Service and Creative colleagues
- Keeps apprised of key industry trends across channels and implements best-in-class practices
- Recommends products and processes that support automation and other capabilities, especially through the use of AI & emerging technology
Qualifications:
- Bachelor or Masters' Degree in Marketing, Economics, Analytics, Business -or- equivalent experience
- 8-12+ years of related experience; sufficient time spent in an agency, marketing technology or consultant capacity working across multiple clients simultaneously is required
- A track record of driving B2B demand gen/lead gen strategies that have generated solid, quantifiable results
- Hands-on experience with Paid Search, Programmatic and Social Media buying platforms with knowledge of CRMs, Google Analytics, GA4, SEMRush, aHrefs and other related software; this role requires the ability to log into platforms for auditing, review and other technical hands-on needs when necessary
- Proven experience in developing cross-channel media strategies across digital paid as well as tactical plans with respect to demand/lead gen B2B brands and tourism and consumer brands
- Integrated media planning & measurement experience including B2B demand generation, eCommerce and offline programs
- Experience managing full-funnel omni-channel marketing programs: SEM (paid search and SEO), programmatic, paid social, influencer, email, offline, earned and owned media
- Proven competency with testing strategies: Channel, audience, creative, CRO, UX and other methods that result in measurably improved business outcomes and media quality
- Business acumen to consistently identify opportunities and repeat successes across client groups
- Strong communication and presentation skills to gain alignment
Due to the high volume of applicants, we are not currently accepting phone calls about employment opportunities or application status. In addition, we cannot pay for relocation expenses or act as an immigration sponsor at this time. Please peruse our website and socials to learn more about us: Envisionit is an Equal Opportunity Employer and our employees are people with diverse strengths, experiences and backgrounds, who share a passion for the work we do. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employee's points of view are key to our success, and inclusion is everyone's responsibility. Envisionit is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact HR Manager, Ali Aguilar at ...@envisionitagency.com or 312-###-####.Envisionit. Enjoy your agency™