Position Purpose: As a Paid Search Specialist at The Home Depot, you will be responsible for understanding business objectives and overseeing the development and execution of best-in-class Paid Search strategies that surpass expectations. The Paid Search Specialist will work cross-functionally with Category Marketing, Vendor Partner Managers and other internal stakeholders to execute and optimize Paid Search strategies across Google, Bing and other biddable media platforms.
Key Responsibilities: - 25% Monitors Site Activity and Search Program Performance and measures against historical data and KPI's (Key Performance Indicators).
- 25% Works with Search Account Managers to create reporting, provide analytical insights and produce team deliverables.
- 25% Researches and analyzes trend/performance data to identify opportunities for program improvements and enhancements
- 25% Executes daily operations and optimizations for multiple Search Team initiatives.
Direct Manager/Direct Reports: - The position reports to Sr. Mngr, Paid Search
- No Direct Reports
Travel Requirements: - Typically requires overnight travel less than 10% of the time.
Physical Requirements: - Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions: - Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications: - Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications: - Hands-on Paid Search experience managing large budgets and multiple stakeholders
- Demonstrated proficiency in Google Ads and Bing Ads paid management platforms
- Mastery of 3rd party tracking and serving technology related to SEM (Search Ads 360 DoubleClick preferred)
- Active Google Ads, Bing/Microsoft Ads, SA360 Certifications preferred
- Possess a basic understanding of all digital media disciplines
- Strong project and time management skills are a must
- Strong analytical and problem-solving skills
- Detail oriented with strong attention to project management and follow-through
- Good presentation and analytical skills
- Good written and oral communication skills
- Excellent Excel and PowerPoint (PPT) skills
- Previous media agency experience preferred
- Must be a team player willing to provide support where needed with projects and planning
Minimum Education: - The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Minimum Years of Work Experience: Competencies: - Intermediate/Advanced capabilities with Microsoft Excel required
- Web Development, Scripting, SQL, a plus
- A core understanding of HTML/CSS is a plus
- Demonstrated communication and interpersonal skills; ability to work well with others
- Strong analytical skills with attention to detail; self-starter