Responsibilities:
- Design ad products that integrate into TikTok's native user experience, enhancing the consumer shopping journey.
- Define and execute a product strategy and roadmap for TikTok Shop ads, managing the entire product lifecycle from concept to post-launch optimization.
- Collaborate with cross-functional teams across engineering, marketing, operations, and demand generation for successful development and implementation.
- Analyze business challenges, identify U.S. market-specific client needs and pain points, and implement strategies for TikTok Shop ad solutions to drive performance.
- Assess product performance and customer feedback to optimize ad solutions and deliver maximum value for merchants and brands.
Minimum Qualifications:
- BA/BS degree in Computer Science, Electrical Engineering, Mathematics, Statistics, or equivalent experience.
- 5+ years of product management experience, managing products from concept to launch and optimization.
- 3+ years of experience building digital advertising products.
- Ability to influence product management and engineering teams, and work with cross-functional stakeholders.
- Strong communication skills to articulate technical and business concepts to stakeholders at all levels.
- Proven problem-solving skills with the ability to define challenges and implement solutions.
- Fast learner with strong judgment and creative thinking abilities.
- Exceptional organizational and analytical skills in global, cross-functional roles.
Preferred Qualifications:
- 3+ years of experience in performance advertising, particularly in e-commerce or shopping ads.
- Experience in fast-paced environments, particularly in startups or rapidly evolving industries.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at this link.
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