Job Location : Verona,NY, USA
* Starting Pay Range: $42,120.00/YR to $50,500.00/YR* Salary to be evaluated based on level of experience. * The Email Marketing Specialist will work under the leadership of the CRM Manager and collaborate with the enterprise and casino marketing teams to elevate our brands' presence, increase guest engagement, and drive long-term profitability not only through email, but also direct mail and SMS communications. The Email Marketing Specialist will execute and measure performance of various communication campaigns for brands including Turning Stone Resort Casino, YBR Casino & Sports Book, Point Place Casino, The Lake House at Sylvan Beach, hotels, golf, spas, restaurants, nightlife, weddings, sales, convenience stores, retails stores, marinas, and eco-tourism including the Oneida Indian Nation Outfitters.
What we value:
* Positive team members who are passionate to learn, energetic to hit the ground running and willing to grow in a professional, team-oriented environment with a focus on guest service.
* We offer support for a successful journey, including hands-on training and opportunities to advance your career.
Why choose Turning Stone Enterprises?
* Paid weekly
* Variety of schedules
* Paid time off
* Tuition assistance
* Career-building professional development
* Discounts from dining to fuel to concerts
* Team Member appreciation events
* Quality healthcare and dental benefits
* A robust 401k retirement plan
What does an Email Marketing Specialist do?
* Works with the CRM Manager to execute email, direct mail, and SMS campaigns for new and existing brands to grow target market share, increase sales revenue, attract new guests, increase guest retention, and enhance upsell/cross-sell opportunities.
* Executes, measures and reports on communication campaigns efficacy across Turning Stone Enterprises brands. Identify and report out which campaigns encourage guest retention, guest loyalty and guest spend.
* Assists the CRM Manager with Guest Journey Mapping analyzing touchpoints and leveraging cross-marketing, upsell strategies.
* Works closely with all departments to ensure campaigns work effectively.
* Creates and optimize landing pages for email marketing campaigns.
* Ensures the database is segmented effectively for targeted marketing activities.
* Deploys testing strategies for email, direct mail, and SMS campaigns and report out on the most effective approach for Turning Stone Enterprises.
* Craft and deliver reporting analyses, along with opportunistic recommendations, to marketing leadership.
* Maintain external professional relationships to assure specialized expertise and development.
Key Attributes we're seeking as an Email Marketing Specialist are:
* A Bachelor's degree in Marketing, Computer Science or related field or equivalent experience.
* Experience in designing and formatting email templates, delivery and execution of email campaigns, and reporting analyses of campaign engagement and production. Hospitality industry-related background a plus.
* A comprehensive understanding of email best practices, testing, deployment, and reporting using CRM platforms (Adobe Campaign Standard preferred)
* A proficiency with HTML/CSS for email design and manipulation
* Knowledge in data privacy laws (GDPR, CCPA, CASL)
* Ability to obtain and maintain valid gaming license as required for Oneida Nation Enterprises.
* Excellent verbal and written communication skills
* Project Management efficacy: highly organized, results oriented, and able to take initiative and lead projects.
* The ability to work independently and as a team; ability to manage multiple projects and staff, including freelancers and vendors.
Who We Are:
We are Turning Stone Enterprises, a dynamic organization with a diverse range of business operations and a recent recipient of CNY's Best Places to Work award. Among our prominent offerings is the Turning Stone Resort Casino, a which has received the prestigious Best of New York Gaming Resort award for an impressive six consecutive years. Complementing this flagship property, we operate satellite casinos like YBR Casino & Sports Book, Point Place Casino, and The Lake House at Sylvan Beach. Beyond gaming and hospitality, our portfolio extends to encompass convenience stores, government contracting technology firms, and a fully integrated cannabis operation that encompasses cultivation, manufacturing, and retail, among other ventures.
Why You Will Appreciate Us:
We pride ourselves on offering an extensive array of benefits designed to enhance the well-being and professional development of our team members. These benefits include comprehensive medical, dental, and vision plans, providing you with peace of mind regarding your health. We support your financial future with a robust 401(k) plan and offer the security of life insurance coverage.
Our commitment to work-life balance and family support is demonstrated through our team member assistance programs. You'll also enjoy our paid time-off program, which includes paid holidays. At Turning Stone Enterprises, your wellness is a priority, and we offer various wellness programs to ensure you're at your best.
In addition, we understand the importance of career growth. Our career path planning and continuing education initiatives are tailored to assist team members in achieving their professional aspirations. Join us at Turning Stone Enterprises, where professionalism meets friendliness, and together, we'll embark on a journey of growth and success. We eagerly anticipate the opportunity to welcome you to our team.
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