WELCOME to Aetion! We are one of the country's leading science-driven technology companies using real-world evidence for better healthcare decision-making. Our Discover and Substantiate applications, powered by the Aetion Evidence Platform, evaluate the safety, effectiveness, and value of medications, delivering better outcomes to patients, medical professionals, and clients. We've partnered with top biopharma companies and are backed by leading venture capital firms to help increase our medical research and expand our product line.Aetion and Aetion's leadership are recipients of several prestigious awards:
- Built In Boston & Built In New York 2023 Best Places to Work
- Parity.org's 2024 List of Best Companies for Equal Advancement Opportunities
- Digital Health New York's 2024 New York Digital Health 100
- Newsweek's World's Best Digital Health Companies of 2024
Come join us! PERKS of being an A-Teamer:
- Unlimited PTO
- 401(k) with 4% employer match
- 16 weeks of fully paid parental leave
- Daily in-office lunch stipend (and a fully stocked kitchen)
- Sabbatical opportunity after five years of employment
- Commitment to professional development opportunities
- Employee-led programming including regularly scheduled events hosted by our employee resource groups
- Comprehensive medical, dental, and vision coverage w/ multiple plan options including an HSA plan with annual Aetion contributions.
- Free membership to OneMedical
- Peer & company recognition programs
- Educational lunch & learns
DESCRIPTION:Aetion seeks a strategic and visionary Vice President (VP) of Market Strategy and Communications to spearhead initiatives in Analyst Relations, Public Relations & Communications, Thought Leadership, Content Strategy, and Competitive Intelligence. In this critical role, you will shape Aetion's market positioning, identify growth opportunities, and develop strategies to penetrate new markets and segments. You will lead efforts to effectively communicate all of Aetion's solutions, including all the products built on the Aetion Evidence Platform® (AEP), across multiple industries such as Biopharma, MedTech, Payers & Providers, and Government.A core component of this role will be assessing the return on investment (ROI) of Aetion's solutions, ensuring that messaging emphasizes the financial value and impact these technologies deliver across the healthcare ecosystem. You will elevate Aetion's brand, secure industry recognition, increase press coverage, and craft compelling messaging demonstrating Aetion's influence on critical healthcare decisions. Additionally, you will analyze the competitive landscape, identify new markets and segments, and develop use cases to drive Aetion's market expansion.RESPONSIBILITIES
- Lead relationships with industry analysts to position Aetion as the leader in emerging healthcare technologies and solutions. Ensure key market insights are effectively communicated and establish Aetion's competitive advantage.
- Develop public relations narratives and strategies to boost Aetion's brand recognition, focusing on the ROI of Aetion's solutions and their impact on clients.
- Establish Aetion as a thought leader by contributing to industry discussions, publications, and events, highlighting Aetion's leadership in emerging technologies that accelerate product development, enhance clinical trials, and support regulatory compliance.
- Oversee content strategy efforts, ensuring Aetion's messaging resonates with critical stakeholders in Biopharma, MedTech, Payers & Providers, and Government across various communication channels while creating content that elevates Aetion's presence in the market.
- Analyze competitors, monitor industry trends, and assess new market opportunities to ensure Aetion remains at the forefront of emerging technologies. Identify new markets, market segments, and use cases aligned with Aetion's product offerings.
- Collaborate with cross-functional teams, including Sales, Product, and Marketing, to align messaging and strategies that drive market penetration and support product development.
- Develop and execute comprehensive market strategies highlighting Aetion's leadership in emerging technologies, ensuring product positioning and messaging consistently demonstrate the ROI and value to clients.
- Manage public relations initiatives to secure press coverage and interviews with critical industry outlets, further solidifying Aetion's leadership position.
- Provide competitive intelligence to inform strategic decisions, enabling Aetion to identify and capitalize on new market opportunities effectively.
- Assess the ROI of Aetion's solutions, ensuring that product positioning, messaging, and marketing strategies clearly articulate the value and financial impact for clients.
- Provide strategic insights to refine product positioning, guide decision-making, and ensure Aetion's solutions continuously meet evolving market demands and regulatory compliance standards.
QUALIFICATIONS*: Required Qualifications
- A master's degree in business, marketing, public health, healthcare administration, or a related field.
- 15+ years of experience in healthcare, life sciences, or digital health, with a focus on market strategy, competitive intelligence, and emerging technologies.
- Proven leadership in Analyst Relations, Public Relations, and Thought Leadership, with demonstrated success in securing industry recognition and shaping market narratives.
- Expertise in crafting and executing go-to-market strategies that drive business growth and position companies as sector leaders.
- Strong background in Competitive Intelligence, with the ability to analyze competitors, identify new markets and develop innovative use cases for product expansion.
- Proven track record in assessing and communicating the ROI of complex technology solutions, ensuring product value is clearly understood by key stakeholders.
- Deep knowledge of healthcare regulations, industry trends, and the competitive landscape in healthcare and emerging technologies.
- Exceptional communication and presentation skills, with experience engaging C-suite executives, clients, and industry leaders across diverse sectors.
- Experience collaborating with cross-functional teams, including product, marketing, and sales, to align messaging and strategy with overall business objectives.
Preferred Qualifications
- Proven ability to position companies as market leaders through strategic messaging, brand development, and market penetration.
- Strong track record of managing competitive intelligence initiatives, providing insights that inform strategic decisions and enhance competitive positioning.
- Experience driving thought leadership by shaping industry discussions, contributing to high-impact publications, and speaking at conferences that influence market trends.
- Demonstrated success in building and nurturing relationships with key opinion leaders, regulatory bodies, and industry analysts to elevate brand recognition and drive the adoption of innovative solutions.
- Ability to translate complex solutions into compelling value propositions for key stakeholders, including C-suite executives, industry analysts, and clients across multiple sectors.
- You have demonstrated the ability to lead cross-functional teams and collaborate with departments such as Product, Sales, and Marketing to drive cohesive strategies.
- Deep understanding of healthcare, life sciences, and emerging technologies, with the ability to apply insights to support fee-for-service and value-based care models.
- Strong leadership capabilities, with experience mentoring teams and fostering a culture of innovation and high performance in fast-paced environments.
*We understand not everyone will meet all the above qualifications on day one. As a team of lifelong learners, we encourage you to apply if you are passionate about the role and want to grow your skills. We are excited to meet people who believe in Aetion's mission and can contribute to our team in a variety of ways. At Aetion, internal pay equity across teams is our top priority. The salary range for this position is between 200,000 and 260,000. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data.Aetion is an Equal Opportunity Employer. Aetion is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.At Aetion, internal pay equity across teams is our top priority. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data.US Pay Range$200,000-$250,000 USD