We are looking for a CRM Specialist for a top retail company in NYC! The CRM Specialist will support and drive the email, direct mail, SMS/MMS and digital targeting lists production process, coordinate the delivery of material/assets and confirm required activities are completed to meet deadlines. The specialist is accountable for the accuracy, timeliness, and consistency of all campaigns. Responsibilities:
- Manage asset receipt and validation in workflow tool, internal campaign sign-off, and timelines
- Create campaign target audience list in IBM Unica 12 tool to be delivered across different platforms (e.g Oracle Responsys, ext. vendor via SFTP/API)
- Ensure overall success of daily operations
- Serve as contact for all day-to-day email production item across multiple Optical brands (e.g LC, TO, PV)
- Actively participate in weekly production meetings with cross functional team members
- Set up email deployments including:
- A/B Subject line testing
- Set up send time optimized deployments
- Produce customer target audience list counts to size business opportunities upon business request for all communication channels (e.g email, DM, SMS, digital targeting)
- Work with other departments/partners (e.g IT CRM, TAB IT, Marketing, compliance) to ensure technical data flows are working and process are properly performed
Required Qualifications:
- Bachelor's Degree in Marketing, Analytics, or related field
- 3+ Year's of Experience
- Experience trafficking activities across multiple team members/functions
- Experience using a trafficking tool or production management software to coordinate activities
- Ability to problem solve and exercise critical thinking in a technical environment
- Must be able to work in a fast pace environment, ability to multi-task while managing multiple projects from start to finish
- Strong project management, ability to prioritize one's day
- Great interpersonal skills; capable of supporting a team environment
- Detail & process oriented
- Proficient on targeting tool (Unica 12 preferred)
- Proficient in Microsoft Office
- Adobe Analytics preferred
- QA email rendering and functionality
- Troubleshoot and resolve data related issue
- Perform data testing
- Circulate proofs for approval
- Experience with SQL, Unica IBM 10/12, and Oracle Responsys preferred
- Customer digital targeting experience is ideal
If you meet the required qualifications and are interested in this role, please apply today. The Solomon Page Distinction Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve. About Solomon Page Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit:solomonpage.com and connect with us onFacebook , andLinkedIn . Opportunity Awaits.