Job Description
As our Associate Director - Brand, you will be a part of our branding team and help us build our brand and raise brand awareness. You will work across all levels and departments of our organisation to set up a brand tone for our product(s) and drive visibility, engagements, and user acquisition.
Responsibilities
- Analyse brand positioning and consumer insights.
- Lead the creative and brand positioning of our product(s).
- Grow our brand and build communities among Real Money Gaming enthusiasts.
- Conceptualise and execute brand campaigns across all digital and offline media.
- Translate brand elements into plans and go-to-market strategies.
- Lead our player engagement plan and devise region-specific strategies based on the gathered insights.
- Manage a team of marketing people working on brand initiatives.
- Lead creative development efforts for our product(s) for all social media platforms.
- Lead the social media strategy for our games and create engaging campaigns across platforms.
- Measure and report the performance of all marketing campaigns, and assess ROI and KPIs.
- Monitor market trends, research consumer markets and competitors' activities.
- Work closely with media planning agencies, production houses and market research companies.
Requirements
- 8+ Years of experience in Branding, Brand Positioning and Digital Marketing.
- Proven working experience as a Brand Manager or an equivalent position.
- Prior experience in real-money gaming, particularly fantasy sports, will be a plus.
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
- Experience in identifying target audiences and devising effective campaigns.
- Excellent understanding of the full marketing mix.
- Strong analytical skills partnered with a creative mind.
- Data-driven thinking and an affinity for numbers.
- Outstanding communication skills.
- Up-to-date with the latest trends and marketing best practices.
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