Summary
Establishes and implements strategies and tactics to achieve group sales and membership goals. This position will be responsible for selling Howard County as a destination for conventions, meetings, groups, and sports events. This position will prospect qualified leads, perform sales calls, and convert leads to bookings. This position is also responsible for maintaining, servicing, attracting, and retaining members.
Qualifications
- Ability to work independently and exercise good judgment in making decisions.
- Ability to organize, monitor, and execute multiple projects for internal and external customers.
- Ability to meet deadlines and execute projects on time.
- 3-5 years sales experience, CVB, and/or Hotel Sales experience preferred.
Duties and Responsibilities
Sales
- Develop and implement sales plans for conventions, meetings, and sports groups.
- Manage group sales effort daily; make sure that group sales strategies achieve goals.
- Identify and prioritize leads that maximize revenue for the community.
- Connect groups to member hotels and group venues via leads.
- Manage tracking of sales efforts.
- Foster and maintain a positive relationship with members and regional industry partners.
- Communicate and hold regular sales meetings with member hotels and meeting spaces.
- Oversee regular e-newsletters to current and potential accounts.
- Perform other tasks as assigned.
Membership
- Maintain records of our members.
- Recruit and onboard new members.
- Update/create member solicitation/sales packet.
- Manage the annual renewal process for all members.
- Ensure members are equitably and appropriately promoted in VHC literature and information dissemination.
- Regularly communicate co-op marketing, advertising, networking, and educational opportunities to members.
- Oversee weekly e-newsletter to members
- Plan and execute an annual meeting for members and stakeholders.
- Plan and implement periodic educational and or social events for members.
- Plan and execute other member touchpoints throughout the year
- Perform other tasks as assigned.
Job Requirements
- Ability to report to the Visit Howard County office five times a week.
- Ability to design and implement a path needed to achieve goals from the big picture to small actions.
- Computer literacy in customer relationship management (CRM) and office software.
- Ability to travel regularly regionally and nationally.
- Ability to act autonomously and meet goals.
- Ability to express ideas clearly and effectively, both orally and in writing.
- Ability to work on a cooperative, courteous, and effective basis.
- Ability to move up to 30 lbs.
- Ability to set up trade show booth.
- Other abilities may be necessary in the performance of this job.
The position is benefited-exempt, at least 40 hours per week. This position will involve regular travel and occasional weekend and holiday work. Visit Howard County offers competitive benefits and a friendly, fast-paced work environment.
Visit Howard County is an Equal Opportunity Employer.