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TorkLaw, a leading personal injury law firm, is seeking a highly motivated and experienced Marketing Director to join our team. This position offers the flexibility to work from home while playing a key role in developing and executing our marketing strategies.
Under the direction of the Chief Marketing Officer, you will be responsible for overseeing all marketing activities, including digital marketing, brand management, content creation, and lead generation. The ideal candidate has a deep understanding of marketing principles, a proven track record of driving successful marketing campaigns, and the ability to lead and inspire a team.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to drive brand awareness and generate leads.
- Manage and optimize digital marketing channels, including SEO, PPC, social media, and email marketing.
- Oversee content creation and ensure consistent messaging and brand identity.
- Analyze market trends and competitor activity to identify opportunities for growth.
- Collaborate with internal teams and external agencies to execute marketing campaigns effectively.
- Lead, mentor, and motivate a team of marketing professionals.
- Track and report on marketing KPIs to measure campaign effectiveness and ROI.
About TorkLaw
TorkLaw is a leading personal injury law firm dedicated to providing exceptional legal representation to individuals who have suffered injuries due to the negligence of others. Our team is composed of experienced and compassionate professionals who are committed to fighting for the rights and best interests of our clients.
When you join TorkLaw, you will be joining a supportive and dynamic team that values growth, collaboration, and excellence. We offer a flexible work environment that allows you to work from home while making a meaningful impact.
As a values-based firm, we believe in:
- Client Advocacy - We prioritize the needs and best interests of our clients above all else.
- Continuous Improvement - We are committed to learning, growing, and evolving as individuals and as a team.
- Teamwork - We collaborate, support, and empower each other to achieve common goals.
- Integrity - We conduct ourselves with transparency, honesty, and professionalism.
- Excellence - We strive for excellence in everything we do, from client representation to marketing campaigns.
Requirements
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree or MBA is a plus.
- 2 years' experience as a Marketing Director or similar role, in the personal injury space.
- Deep understanding of marketing principles and best practices.
- Experience managing and optimizing digital marketing channels, including SEO, PPC, social media, and email marketing.
- Strong leadership and team-building skills.
- Excellent analytical and problem-solving abilities.
- Ability to multitask and manage multiple projects simultaneously.
- Exceptional communication and interpersonal skills.
- Self-motivated and results-oriented.
- Proficient in marketing software and tools.
Benefits
In addition to a competitive salary, this position will receive the following benefits:
- 12 paid holidays annually
- 10 days of paid vacation annually
- 6 days of sick leave annually
- Medical insurance
- 401(k) with 4% fully vested safe-harbor company match
- Communications stipend for remote employees
- Training and continuing education budget
- Regular firm events (happy hours, team building, holiday party, etc)
- Laptops are replaced every 3 years. After 3 years, your work laptop will become your personal laptop.
TorkLaw is a multi-state employer, as such, any salary range provided may not be applicable in all states. Any offer made to a successful candidate will be dependent on several factors that may include years of experience, education, location, etc.