We are seeking a dynamic and versatile Marketing & Digital Marketing Specialist to develop and execute integrated marketing strategies that enhance brand awareness, generate leads, and drive business growth. This role combines traditional marketing tactics with cutting-edge digital marketing techniques to promote our products, services, and brand across multiple channels. The ideal candidate will be skilled in campaign execution, content creation, and data-driven decision-making.Key Responsibilities:
- Marketing Strategy: Develop and implement comprehensive marketing campaigns across both traditional and digital channels (social media, email, SEO, PPC, content marketing, print, etc.).
- Market Research: Conduct market research to identify target audiences, customer behavior, and emerging trends to inform marketing strategies.
- Content Creation: Collaborate with internal teams and external vendors to create engaging content, promotional materials, and marketing collateral (blogs, videos, newsletters, etc.).
- Campaign Management: Plan, execute, and optimize campaigns across platforms such as Google Ads, Facebook, LinkedIn, and email marketing.
- SEO & Website Optimization: Optimize website content for SEO and manage landing pages to increase organic search traffic and improve the user experience.
- Social Media: Manage and grow social media presence by creating, scheduling, and posting engaging content on key platforms.
- Analytics & Reporting: Monitor and analyze the performance of marketing campaigns using tools like Google Analytics, providing regular reports and actionable insights to optimize strategies.
- Email Marketing: Create and manage email marketing campaigns to nurture leads, engage customers, and promote products or services.
- Event Promotion: Assist in organizing promotional events, product launches, and trade shows to support marketing initiatives.
- Collaboration: Work closely with the sales and product teams to ensure alignment between marketing efforts and business objectives.
Qualifications:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- 2+ years of experience in a marketing or digital marketing role.
- Strong knowledge of both traditional and digital marketing strategies, tools, and best practices.
- Proficiency in marketing platforms (HubSpot, MailChimp, etc.), digital tools (Google Ads, Facebook Ads Manager), and analytics software (Google Analytics).
- Hands-on experience with SEO, SEM, PPC, email marketing, and social media management.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Ability to work independently and manage multiple projects with varying deadlines.
- Creative thinking, problem-solving skills, and a passion for staying up to date with the latest marketing trends.
Preferred Skills:
- Experience with CRM platforms (Salesforce, HubSpot, etc.).
- Knowledge of basic HTML/CSS or web development is a plus.
- Graphic design skills or familiarity with tools like Adobe Creative Suite or Canva.
All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. To the extent our customers require a background check for certain positions, the Company facPandoLogic. Category: Marketing & Biz Dev, Keywords: Online Marketing Specialist