ABOUT THE SPRINGHILL COMPANY: Founded by LeBron James and Maverick Carter in 2015, the mission of The SpringHill Company is to empower greatness in every individual - from creators to consumers. We aim to inspire and ignite cultural movements and social progress by amplifying the voices of the unheard through the creation of original brands, co-branded partnerships, multimedia entertainment properties, and products. We create every form of content- scripted and unscripted film and television, social media, experiential and audio. We are developing original consumer products and we partner with large brands on their consumer strategies.
ABOUT THE ROBOT COMPANY: Robot is a brand consultancy within The SpringHill Company that helps brands find their place and voice in culture. At its core, Robot is programmed to support our partners through advertising and marketing that spans campaigns, strategy, content, social, and physical and virtual experiences. The Robot Company is based in New York City.
ROLE OVERVIEW: As a Senior Brand Director, your primary focus and goal is to lead the brand team to achieve strategic, creative, and operational excellence while ensuring the successful execution of opportunities across priority projects and partnerships. As a key agent of The Robot Company, you will foster relationships, across multiple client partners, serving as a direct 1:1 extension of their team, to understand needs, opportunities, insights, and challenges that yield solutions Robot can provide. You have a clear vision for the holistic process, strategic needs, and key milestones you and the team need to drive to deliver cultural strategies, never been done before ideas and creative solutions that ladder up to both Robot's and client business and brand objectives. As someone with their finger on the pulse of culture, you not only stay up-to-date on emerging trends (gaming, music, fashion, lifestyle, and sports) but know how to strategically apply these insights to developing gold-standard work. To succeed in this role, your portfolio of experience should include demonstrated work across social and digital-first content, influencer and talent-led solutions, on-the-ground consumer experiences and other grassroots style activations.
REPORTS TO: VP, Brand Responsibilities
- LEAD and set the bar of excellence to ensure the Brand team meets consultancy, client, and partner expectations.
- ACT as a key strategic voice and partner across all mid-senior level client relationships to ensure Robot's thought leadership continually sits at the forefront of all work, interactions, and outputs.
- DIRECT all cultural strategies from the inception of the briefs through delivery and fulfillment of all deliverables.
- INSPIRE and mobilize the cross-functional teams to deliver gold against all client briefs and initiatives; partner with Creative, Strategy, Talent, and Production leads to develop recommendations and troubleshoot solutions that impact the delivery of work to partners.
- SELL and persuade clients on strategic and creative proposals leaning into your expertise of the brand, category, and community.
- MAINTAIN the overall positive health of the business and monitor for opportunities to grow the scope of the relationship.
- DRIVE the process for Client engagements including SOW/proposal development, procurement management, and onboarding best practices to set Robot up for success.
- MANAGE financials to ensure proper project reconciliation, forecasting of budgets according to client fiscal parameters, and efficiencies in Robot resourcing against all SOWs.
- SERVE as a thought leader, trusted partner, and resource for peer and executive level teams within Robot on current and new business opportunities unlocked through the partnership.
- UNLOCK incremental opportunities through existing partners that maximize Robot's scope and revenue potential.
- MONITOR opportunities to evolve, enhance, and enrich Robot's internal and external ways of working to ensure the team is continually delivering gold-standard work.
Qualifications
- Bachelor's degree in Marketing, Advertising, Communications or Business
- 10-12 years experience, which includes advertising and/or marketing experience
- Experience in developing brand strategy and creative ideas connected to the overall strategy
- Extensive background in and knowledge of culture, with a bonus in gaming
- Ability to strategically structure a project to get to the highest level of work
- Proven ability to manage multiple projects from inception through to execution while adhering to strict deadlines
- Innate curiosity for the world around you with an ear to the ground on all things sports and culture
- Experience managing budgets for a business unit, as well as process and ops in a highly-matrixed organization
- Extensive knowledge in and experience using social and digital media
- Excellent writing, attention to detail and presentation skills
- Self-starter that knows how to thrive in a fast-paced environment
- Proficient in Word, Google Suite, and Keynote
$160 - $175 a year
Note: Please be aware of recent fraudulent messages claiming to offer employment at The SpringHill Company (The Robot Company, SpringHill, Uninterrupted). If you have not gone through a recent application and interview process directly with TSHC, there is a high likelihood that the offer letter you are receiving is a fraudulent one. Please disregard and apply through if you are interested in applying for a role at The SpringHill Company. The SpringHill Company (TSHC) believes that each team member contributes significantly to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications, and job scope, but not limit the employee or the organization to just the work identified. We expect that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors.
LIFE AT TSHC: TSHC strongly believes that the more diverse our team is, the better our work will be. We are committed to equal-opportunity employment and celebrate inclusion in all circumstances. As an employee, you can expect the following: - A supportive, inclusive atmosphere and a team that values your contributions. - Opportunities for professional growth via work experience and offerings from our People Resources Learning and Development Program. - Employee Resource Groups (ERGs), in-office events, Lunch and Learns with industry guests (in media, culture, and sports), and volunteer opportunities. - An attractive and competitive compensation package. - A generous and well-rounded benefits program featuring PTO, commuter stipend, comprehensive medical benefits, a family leave policy, access to a retirement plan, Company 401k match, and much more. - Our offices have a full-service kitchen, with the refrigerator and pantry stocked. No shortage of snacks, fruits, beverages, and catered monthly lunches.