Job DescriptionWe are seeking an enthusiastic and analytical individual to join our dynamic marketing team as an Associate Manager, Growth Marketing. The ideal candidate will have a strong background in digital marketing and data analysis, demonstrating the ability to lead customer acquisition and drive revenue growth. We seek a strategic thinker capable of effective collaboration, leveraging data to inform decisions and implementing innovating marketing strategies. This role is positioned within the Consumer Revenue team and reports directly to the Manager, Growth Marketing. They will work on the Enthusiast & Wellness brands which include Runner's World, Women's Health, Oprah Daily and more.ResponsibilitiesWhat You'll Do:
- Manage in-house channels across our Enthusiast & Wellness brands as part of the core team.
- Be accountable for the results of performance marketing campaigns, including Paid Social, Influencer, Affiliate and Programmatic.
- Support creative development and testing to enhance revenue for key brand initiatives.
- Ensure acquisition performance aligns with KPIs and strategic goals.
- Manage day-to-day paid media campaigns against weekly and monthly spend and acquisition goals.
- Optimize campaign results to find more efficiencies on CPA and other KPIs while consistently pushing for scale.
- Analyze reporting and metrics, ensuring alignment for the channel and brand goals.
- Support the development of media plans targeting core audiences and expanding testing through recommendations and channel expansion.
- Collaborate cross-functionality with editorial, product, design, paid search, and other teams to align marketing strategies with overall business goals.
QualificationsWho You Are:
- Up to two-years professional experience in digital marketing, specifically paid media
- Passionate about marketing and digital content
- Clear verbal and written communication skills
- A multi-tasker and team player comfortable working across many brands
- Capable of collaborating with cross-functional groups
- Strategic thinker who can use data to drive business results
- Possesses a growth mindset - ready to take on tasks with strong agility to change
- Enthusiastic about marketing and digital + emerging channels and driving innovation
- A resourceful, creative thinker with an upbeat, positive attitude, high attention to detail, and strong problem-solving skills
- Familiar with MS Office and Google AnalyticsThis role requires the position to be located in New York, NY with an in-office presence of 3 days a week.
The base salary for this role is between $56,000 to $67,000 annually. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.#LI-AH1