Overview:
American Management Association (AMA) is a global leader in professional development and training. Founded in 1923, AMA teaches essential business skills to individuals and supports corporate professional development goals for organizations. AMAs vast range of Learning & Development products and services include classroom and virtual seminars, webcasts, webinars, corporate and government learning solutions. Organizations worldwide, including the majority of the Fortune 500, turn to AMA as their trusted partner in professional development.
AMA is looking for a Digital Marketing Coordinator who will support AMA's digital marketing efforts, i.e. enhance, execute, and maintain the strategic vision of digital marketing. The Digital Marketing Coordinator will further implement, track, and optimize AMAs digital marketing campaigns across digital channels.
Responsibilities:
- Assist Digital Marketing Managers execute email marketing campaigns
- Manage website content through CMS and ensure digital best practices
- Collaborate with digital marketing team to oversee paid digital media campaigns
- Maintain our social media presence
- Collaborate with AMA's Sales & Marketing Teams, incl. Direct Marketing, on multi-channel programs and marketing communications strategies to grow the AMA database: including but not limited to event marketing, content creation and other lead gen activities.
- Measures and reports performance of digital campaigns and assess against goals (ROI and KPIs).
- Other related duties
Qualifications:
- BA/BS required; advanced degree preferred.
- 1+ years experience in marketing/ marketing communications roles with strong preference for professional services marketing experience.
- Understands website metrics and best practices.
- Experience with search engine optimization, lead gen and email marketing.
- Well-versed in the use of social media as a marketing tool.
- Salesforce Marketing Cloud experience a plus.
- Ability to manage the development and production of creative resources to ensure creative concept is adhered to and schedules are met.
- Able to work with colleagues at all levels to develop marketing goals and evaluate results.
- Travel in accordance with business need (0-5%).
An EOE/AA Employer, M/F/Individuals with Disabilities/Veterans- an ADA compliance organization