Who is Quorum Quorum Federal Credit Union is a modern financial services organization that blends over 90 years of trusted experience with innovative, technology-driven solutions. As a nationally recognized employer of choice, we attract and develop top talent, empowering our team to drive the organization forward. We're a human-centered company, committed to creating a positive and enriching work journey while supporting the personal and professional growth of our employees. Job Description Summary We're seeking a highly motivated Digital Marketing Specialist to join our marketing team within the banking and financial services industry. The Digital Marketing Specialist is responsible for developing and implementing digital marketing campaigns that are designed to support our business objectives. This role is a key tactical player in enhancing our online presence, increasing website traffic and engagement, and generating leads for both the lending and deposit verticals. The Digital Marketing Specialist reports to the Marketing Director and is expected to actively collaborate with cross-functional teams to develop execution plans and manage the day-to-day marketing needs of the business verticals the Marketing department supports. Key Job Responsibilities and AccountabilitiesDigital Marketing Campaign Development and Implementation
- Planning and Implementation:
- Develop and implement multi-touch digital marketing plans to support Sales AE initiatives and select retail direct-to-consumer goals. This may include a mix of tactics like: email marketing, paid search, display advertising, and paid/organic social media, lead generation, and publisher advertising.
- Manage the company's social media platforms (LinkedIn, Facebook, Instagram, etc.) and create content to engage customers, increase followers, and drive traffic to our conversion points.
- Develop creative assets to support marketing campaigns whenever necessary.
- Coordinate the implementation of marketing campaigns by ensuring adherence to the campaign timelines and deliverables, and facilitating the review process between Marketing managers, business owners, and compliance.
- Assist in market and customer research initiatives related to product launches and marketing campaigns.
- Collaborate with cross-functional teams to align campaign objectives, optimize campaign tactics on a regular basis, and facilitate reviews and approvals.
Reporting Analytics and Insights:
- Track key performance indicators (KPIs), monitor marketing metrics and analytics, and make recommendations to improve the performance of existing tactics. Monitor and analyze campaign performance using analytics tools (GA4, Hubspot Reporting) and provide regular reports with actionable insights to optimize marketing efforts.
Compliance and Best Practices:
- Ensure all marketing activities follow industry regulations and company policies.
- Stay up to date with the latest digital marketing trends, technologies, and best practices.
Marketing Automation:
- Develop and implement marketing workflows and automations to increase usage and adoption of products and services.
- Actively work within the Marketing, Content, and Automation interfaces within Hubspot to develop, execute, and manage campaigns.
Website CMS:
- Actively work within the website CMS (WordPress and Hubspot) to develop/update and publish marketing content to ensure accuracy, relevance, and SEO best practices.
Marketing Operations:
- Collaborate with various departments to manage and update the company Intranet and implement tactics to drive user engagement.
- Assist the marketing team in executing against employer branding initiatives like, creating internal assets, posting content via social media and intranet sites.
- Perform administrative duties within the marketing department related to: maintaining policies and procedures, coordinating systems access reports, and satisfying training requirements.
Job Requirements, Competencies, and Skills
- Bachelors degree in marketing, communications, business, or a related field.
- 1-3 Years experience in digital marketing including a minimum of 1 year of demonstrated success in developing and executing the following marketing tactics:
- Email Marketing (one-to-one, bulk, behavioral/triggered, etc.)
- Social Media Management (Meta, LinkedIn)
- Paid Media (Display Advertising, Remarketing, Paid Search, Performance Max, Mobile Conquesting, etc.)
- Publisher Advertising (Online and Trade Publications)
- Proficient knowledge of SEO best practices and content marketing.
- Ability to ideate and create marketing assets for multiple digital marketing channels or platforms.
- Basic, practical training in graphic design and content development is required, along with proficiency in developing webpages and creative/ad content using a website and marketing CMS, preferably WordPress and Hubspot.
- Proficiency in using and optimizing digital marketing tools and platforms, including GA4, Google/Microsoft Ads, and social media plaftorms.
- Ability to analyze data, draw actionable customer and channel insights, and drive action.
- Ability to prioritize marketing initiatives efficiently and juggle multiple competing priorities with ease.
- Must be able to show adaptability and have strong creative problem-solving skills needed to stay ahead of the competition. Must have an innovative mindset that allows them to embrace change and address problems with speed, agility, and minimal disruption to the team and internal processes.
- Must be able to effectively communicate and collaborate with cross-functional teams and be a positive agent of change in the organization.
- Must have a solid understanding of the needs of the business and the ability to share the value that digital marketing brings to the organization.
Environmental / Physical / Mental Requirements
- Stable internet connection with speeds high enough for video conferencing and screen sharing
- Smartphone with current iOS/Android OS
- Prolonged periods sitting at a workstation and working on a computer
- Ability to communicate with coworkers and customers via email, chat, teleconference, and/or phone
Compliance/legal requirements
- Quorum is an Equal Employment Opportunity and Affirmative Action Employer.Qualified applicants will be considered for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, marital status, protected veteran status, or disability status.
- Quorum will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. Reasonable accommodations are available upon request for qualified individuals with disabilities throughout the application and employment process.
- Qualified Applicants with arrest or Conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
**PLEASE NOTE**We are not able to consider candidates for this role who reside in Montana, Nebraska, Rhode Island, or Puerto RicoSalary Range: $72,000 to $82,000 annually.Individual salary will vary based on skills and experience.Discretionary incentive compensation may be available based on company and individual performance.Benefits: Medical, Vision, Dental, Retirement Benefits, and Paid Time Off (PTO) #LI-Remote Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)