A fast-growing digital marketing agency, specializing in paid media strategies across Google, and Bing is looking for a data-driven PPC Associate to help grow our clients' e-commerce presence through effective paid campaigns. Responsibilities:
- Manage and optimize PPC campaigns on Google & Bing.
- Conduct keyword research and audience targeting to improve campaign performance.
- Monitor and analyze campaign metrics (CTR, CPC, CPA) to enhance ROI.
- Implement A/B tests and refine ad creatives for better results.
- Utilize conversion tracking and tag management for reporting.
- Collaborate with clients to align paid marketing strategies with business objectives.
Qualifications:
- 6 months -1 year of experience in PPC management (Google/Bing).
- Proficient in Google AdWords, Bing and GA4.
- Strong analytical skills and attention to detail.
- Ability to handle multiple projects in a fast-paced environment.