Job Location : Lansdale,PA, USA
* This is a hybrid position. Please do not apply unless you are local to our office in Lansdale, PA.*
The Opportunity:
The Product Marketing Manager will oversee the end-to-end process of new product launches while also serving as the primary point of contact for the creation and execution of marketing launch materials. This role is critical in ensuring that product introductions are executed smoothly, and that marketing collateral effectively communicates the products value proposition.
The Product Marketing Manager will also act as a subject matter expert within the marketing and creative teams, particularly in the lighting space, addressing semi-technical product questions and collaborating closely with the Product Manager for more technical inquiries.
Who we are:
Founded in 1945, Keystone Technologies is a third-generation, family-owned business headquartered in the Greater Philadelphia area. A national leader in the commercial and industrial lighting industry, Keystone reaches customers across the U.S. with its mission of Light Made Easy. We are an engaged and collaborative team where individuals are supported to reach their full potential.
Keystone's core values:
* Wow Customers
* Grow Passionately
* Do Right
* Value People
* Challenge Convention
What we offer:
Our benefits include medical, dental, vision, voluntary life insurance, employer-paid group life insurance, short-term disability, a 401k plan with company match, paid time off, and philanthropic opportunities.
Your Impact:
* Oversee the entire product launch process, ensuring timelines are met, bottlenecks are resolved, and cross-functional communication is effective
* Collaborate with product development, logistics, sales, and other departments to keep all stakeholders aligned and informed throughout the launch process
* Support the creation and execution of sales and marketing materials for product launches, including sell sheets, brochures, videos, website content and other supporting tools required
* Serve as the marketing team's subject matter expert on product features and benefits, particularly within the lighting industry, providing guidance on semi-technical questions and ensuring accurate representation of products in marketing materials
* Assist with implementing strategies to streamline product launch processes and improve overall efficiency
* Maintain visibility through project management reporting tools, providing updates on product launch timelines and advising key stakeholders of any potential delays
* Ensure brand consistency across all marketing materials and product lines
* Use data and insights to drive continuous improvement in product launch processes and marketing effectiveness
* Maintain accurate documentation of product launch progress, challenges, outcomes, and areas for improvement
What you bring:
* Bachelors Degree in Marketing, Communications, or a related field
* Minimum 5-7 years of experience in product marketing or project management, with a focus on product launches and technical products, preferably in the lighting industry
* Experience working closely with Marketing/creative teams, product managers, and sales teams in developing product support materials
* Strong project management skills, with the ability to oversee multiple product launches simultaneously
* Excellent communication (oral and written), organizational, and time management skills
* Background in product knowledge and/or product marketing, with a focus on technical savviness, particularly in the lighting industry
* Experience creating and managing marketing materials, with a keen eye for detail and brand consistency
* Ability to collaborate effectively with cross-functional teams and manage relationships with key stakeholders
* Proficiency in MS Office Suite (Teams, Word, Excel, Outlook, PowerPoint) and project management tools
* Strong sense of urgency, proactive mindset, and ability to adapt to changing circumstances
* Creative problem-solver with a customer-centric approach
* Ability to understand and explain technical product details in a way that is accessible to both technical and non-technical audiences
* Open to occasional domestic travel: approximately 15%
Please note that we do not accept unsolicited resumes from recruiters or employment agencies.