Chief Membership & Market Development Officer
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Job Type

Full-time

Description

ADLM has partnered with The Staffing Advisors for this search. All candidates should submit your application to Staffing Advisors through this link: Chief Membership & Market Development Officer. Please do not apply via our website.

The Association for Diagnostics & Laboratory Medicine (ADLM) is a leading global scientific and medical professional organization that drives innovation in laboratory medicine, empowering healthcare professionals to improve patient outcomes and safeguard public health. With a recent rebranding and a new technology strategy, ADLM is positioned to elevate our impact in the field. We are seeking an experienced Chief Membership & Market Development Officer to join our leadership team to boost our growth and market presence. Reporting to the Chief Executive Officer (CEO), you will work with C-suite peers to create strategies for market, revenue and membership expansion in line with our 5-year strategic plan.

In this role, you will lead teams responsible for marketing/membership, communications/PR, and corporate relations (15 total), and engage regularly with staff, volunteers, external stakeholders, and vendors. You will have the support of our Board and senior leadership and the resources you need to hit the ground running. We have established relationships with corporate partners and the scientific community, extensive data on new market opportunities, and expert staff. We seek a leader with an entrepreneurial mindset and deep knowledge of the association market to identify and pursue promising opportunities and lead cross-functional growth initiatives.

ADLM offers a wide range of products and services for our 7,000 members and the broader scientific and medical communities. We publish the leading international journal of laboratory medicine, provide ongoing education and certification opportunities, and host an annual conference and trade show attracting over 20,000 attendees worldwide.

How You'll Make an Impact

* Strategic Market Expansion. Identify opportunities to diversify revenue streams beyond our annual conference and trade show. Leverage relationships with non-member event attendees and professionals in adjacent fields to expand membership, and non-member customer markets.

* Enhancing Collaboration Across Teams. Break down silos and foster better integration and collaboration among teams to harness existing skills and drive coordinated initiatives.

* Data-Driven Decision Making and Program Effectiveness. Use data to drive decision-making, ensuring resources are allocated for maximum impact and initiatives generate a strong return on investment. Scale successful programs while reengineering or discontinuing others for sustainable growth.

Work Environment, Salary, and Benefits

* Our most important asset is our people. We value a healthy work-life balance and currently offer a 35-hour work week with a hybrid schedule of four days remote and one day on-site in our northwest Washington, DC, office. Some travel is required to attend board meetings, conferences, partner events, etc.

* The budgeted salary range for this position is $220K - $265K. We offer an exceptional benefits program, including 21 days of PTO in addition to two personal days, thirteen paid holidays, paid family, bereavement, volunteer, and pet leave, medical/dental/vision plans, up to a 10% match retirement contribution, and more. We also offer a Dress for Your Day policy, an on-site fitness center, and convenient access to Metro.

* You will like who you work with. Our staff is a diverse team dedicated to supporting our members, ADLM's mission, and each other. We are a respectful, energetic, and collegial group of passionate and committee colleagues. We work and win together.

Responsibilities

Marketing/Membership

* Leverage the association's rebranding to increase membership acquisition/retention and product and service sales to non-member customers.

* Provide strategic leadership in identifying new or expanded product and service markets and support new business plan development and implementation.

* Use data for informed decision-making, evaluation of communications and marketing initiatives, and overall product and service development and assessment.

* Measure program effectiveness and return on investment to ensure communications and marketing strategies support organization-wide strategic objectives.

* Provide strategic oversight for all association programs and services, enhancing the use of multiple distribution channels (web, email, social, print, digital and print advertising, video, SEO, DRIP, retargeting) to achieve ADLM's objectives.

* Implement innovative practices to ensure membership participation through year-long recruitment and retention strategies.

* Integrate marketing programs across all ADLM product and service lines to achieve revenue goals, maximize impact, and better meet customer needs.

* Support direct reports in their liaison roles with ADLM committees and governance groups, including Local Sections, Society for Young Clinical Laboratorians (SYCL), Clinical Lab Scientists Council, Corporate Advisory Board, CLN Board of Editors, DE&I, and other task forces and committees.

* Develop and maintain brand identity strategies to elevate awareness and ensure consistent messaging across all ADLM programs and products.

Communications/PR

* Create communication strategies to keep stakeholders informed, educated, and engaged with ADLM.

* Lead external communications to raise the profile of ADLM and the laboratory medicine profession.

* Act as the media contact for ADLM, advising leadership on publicity activities and opportunities for coverage.

Corporate Relations

* Identify trends and growth options for revenue diversification. Assess market opportunities and collaborate on business strategies to evolve programs and generate growth.

* Develop and implement business plans and marketing strategies to support products and services.

* Maintain strategic revenue sources and corporate partnerships.

* Build strong relationships with the IVD industry nationally and internationally to achieve the association's goals through effective partnerships.

* Oversee market research to understand audience needs and market segments, translating findings into strategies to advance organizational goals. Determine if research should be conducted internally or with external specialists.

Requirements

Qualifications

* Bachelor's degree and 15+ years of executive-level experience in association management, focusing on membership, marketing, communications/PR, or business development, preferably in a scientific or healthcare professional organization.

* Proven track record of successfully increasing membership acquisition and retention.

* Experience with board and committee governance and volunteer management.

* Experience leading large cross-functional teams.

* Expertise in directing and measuring digital marketing and communication initiatives, including content management, audience engagement, and revenue generation.

* Demonstrated success in creating and executing marketing and sales strategies, with experience developing new products based on market indicators.

* Knowledge of customer databases, including AMS systems, CMS systems, CRM, and marketing automation systems.

About Us

The Association for Diagnostics & Laboratory Medicine (ADLM) is a global scientific and medical professional organization dedicated to clinical laboratory science and its application to healthcare. Our leadership in education, advocacy, and collaboration helps lab professionals adapt to change and do what they do best: provide vital insight and guidance so patients get the care they need.

To Apply

Please submit your application to Staffing Advisors through this link: Chief Membership & Market Development Officer.

Staffing Advisors is committed to reducing bias in every aspect of the hiring process. We have long recommended a competency-driven approach to hiring. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other basis protected by law. We encourage you to apply even if your experience is not a 100% match with the position description; we will consider people from a variety of backgrounds and career experiences.

Salary Description

$220,000-$265,000