Virtuoso is the leading global travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 1,200 travel agency locations with more than 20,000 travel advisors in 54 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with more than 2,300 of the world's best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. Normalized annual sales of (U.S.) $28-$32 billion make Virtuoso a powerhouse in the luxury travel industry. For more information, visit www.virtuoso.com.As Copy Lead, you will develop and execute our copy strategy to ensure messaging is clear, compelling, and aligned with our brand identity. This role is responsible for crafting persuasive content that engages our target audience across various marketing platforms, with a special focus on high-quality written content for product descriptions, sales collateral, website content, social media posts, and email campaigns. Your work will effectively communicate the value and benefits of our products and services, nurturing customer relationships and driving conversions.Essential duties and responsibilities include the following. Other duties may be assigned.
Write compelling and engaging copy across all marketing channels, including email campaigns, website, sales enablement materials, and presentations.Craft high-quality, persuasive content for product marketing materials, such as product descriptions, sales collateral, website content, and emails.Develop and execute email campaigns to nurture customer relationships, drive conversions, and boost revenue.Maintain consistency in brand messaging across all marketing channels to reinforce brand recognition and trust, enhancing the overall customer experience.Collaborate with Product, Marketing, and Sales teams to gain the necessary product knowledge for each project.Interpret creative briefs to deliver innovative concepts and copy across multiple marketing channels, including websites, social media, email, print, and video scripts.Partner with the design team to ensure cohesive visual and written elements that enhance the brand experience.Conduct research on target audience needs, market trends, and competitors to inform copy development.Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines.Present copy concepts and final deliverables to internal teams and leadership, ensuring alignment with brand and product goals.Stay updated on best practices, emerging trends, and new technologies in copywriting and marketing communications.Lead, mentor, and inspire a team of internal and external copywriters, offering guidance on tone, style, and best practices.Monitor and analyze the performance of copy across campaigns, using data-driven insights to refine and improve strategies.Manage multiple projects simultaneously, ensuring deadlines are met and quality standards are maintained.Create and implement a comprehensive copy strategy that enhances brand messaging and aligns with marketing goals.Educational and Skills Requirements:
- Bachelor's degree
- 4-7 years' experience in a related field
- A deep understanding of persuasive writing techniques, marketing principles, and customer psychology
- Exceptional writing and research skills
- Ability to work independently or with a team to meet deadlines
- Excellent organizational skills and multitasking ability
- Proficient in Microsoft Office Suite
- Edits and proofreads all copy before it goes live
- Develops and maintains the brand voice and tone
- Uses data-driven marketing to guide all copy decisions
- Thrives in a fast-paced work environment and meets tight deadlines
- Presents finished projects to department leadership
- Works on multiple projects at once and excels at project management
- Collaborates with colleagues from other departments to help them hit their marketing goals
- Innovation - Forward thinking, curious, & creative
- Marketplace Awareness - Current business trend knowledge
- Advanced Analytical Skills - Ability to collect and analyze complex information, problem solve, and make decisions
- Collaboration - Strong skills in inspiring the win-win-win
- Self-Starter - Ability to work independently
Travel Requirements:
- Infrequent travel may be required to attend company events (1-3 trips per year).
- Travel will be entirely domestic.
Type/Nature of Contacts:
- External: There is almost no contact outside of Virtuoso staff. Position is primarily internal facing.
- Internal: Key job contacts are primarily with managers outside of the job's immediate work unit/department.
We offer a competitive salary and full benefits package, including medical/dental/vision/life, 401(k) savings plan, and more. Virtuoso is an equal opportunity employer, dedicated to promoting a diverse workforce.Pay ranges are intended to cover roles based across the United States. An individual's base pay depends on various factors including geographical location, experience, knowledge, skills, and abilities of the applicant.