Job DetailsJob LocationWentzville - Wentzville, MOPosition TypeFull TimeEducation Level4 Year Degree/BachelorsSalary Range$51,738.00 - $56,173.00 Salary/yearJob ShiftDayJob CategoryMarketingJob Posting Date(s)Start Date10/21/2024End Date11/18/2024DescriptionThe Digital Marketing & SponsorshipCoordinator is a key role within the Parks & Recreation Department, responsible for driving financial growth through innovative sponsorship strategies. This individual will play a pivotal role in enhancing the department's brand and increasing community awareness.Key Responsibilities:Sponsorship Development: Develop and implement a comprehensive sponsorship strategy to generate revenue for the department.Public Outreach: Plan and execute effective public outreach campaigns to promote the department's benefits to residents and the community.Digital Marketing: Create and manage digital marketing materials, including website content, social media posts, email campaigns, and digital advertisements.Corporate Partnerships: Seek out, develop, and maintain strong corporate partnerships.Content Creation: Assist in the production of high-quality photography and video content for department use.Project Management: Independently manage projects, resolve technical issues, and ensure adherence to established policies.The City of Wentzville is committed to being an employer of choice, offering prosperous and meaningful career opportunities and flexibility. The City offers excellent benefits, including health, vision, dental, employer-paid life insurance, long-term disability, a retirement pension, 13 paid holidays, 2 personal days, vacation time, sick time, tuition reimbursement, an employee assistance program, a discounted recreation center membership and much more.QualificationsJob Qualifications - Education, experience, and training that are required or desirable in order to effectively perform the job at the time of hire. An equivalent combination of education, training, and experience will be considered. Additional requirements and/or substitutions may be requested and require the approval of HR.
- Bachelor's degree in Public Relations, Marketing, Journalism, Graphic Design, Communications, or closely related field required.
- Associate degree along with related professional experience may be considered.
- Additional job experience may be considered in lieu of a degree.
- Minimum of two years of specialized marketing work experience in promoting a large agency and associated programs or events to diverse communities required.
- Advanced skills in Microsoft Office, Canva, Spark, Indesign, Illustrator, Photo Shop, Word Press, Hootsuite, Constant Contact software applications required.
- Previous experience in soliciting sponsorship and negotiating contracts required.
- First-Aid/CPR certification preferred, or ability to obtain within 90 days of employment.
- Valid driverʼs license required.
Knowledge, Skills, and Abilities - May be representative, but not all-inclusive, of those knowledge, skills, and abilities commonly associated with this position.
- Advanced knowledge of principles, practices, methods, and techniques of marketing, communications, and public relations.
- Advanced knowledge in the use of Microsoft Office and/or Google Suites, Adobe Creative Suite, Dreamweaver, InDesign, Photoshop, Illustrator, Hootesuite and Content Management Systems for website maintenance.
- Advanced knowledge of principles and practices of graphic design and writing and editing techniques.
- Advanced knowledge of principles and practices of website content management and social media platforms.
- Must be highly proficient in graphic design and writing skills with excellent written, interpersonal and presentation communications skills.
- Working knowledge of principles and practices used in marketing and sales.
- Working knowledge in conducting market research and survey design.
- Working knowledge of relevant laws, rules, regulations, policies, and procedures.
- Working knowledge of principles and practices of administrative procedures and recordkeeping.
- Working knowledge of modern office practices, methods, and computer equipment and applications related to the work.
- Ability to expertly manage website content and social media platforms.
- Ability to expertly develop marketing materials, sponsorship plans, public relations programs and make public presentations.
- Ability to independently organize work, set priorities, meet deadlines, and follow up on assignments.
- Ability to work in a dynamic environment that requires sensitivity to change and responsiveness to changing goals, priorities, and needs.
- Ability and experience in increasing both the quality and volume of media placements to advance brand awareness.
- Ability to build and maintain trust and confidence of Senior Management, co-workers, colleagues and external partners.
- Ability to demonstrate strong customer service skills and establish, maintain, and foster positive and effective working relationships.
- Ability to think analytically and solve problems efficiently.
- Ability to provide exceptional service to internal and external customers.
- Ability to effectively work well in a collaborative, team-driven environment.
- Ability to work a minimum of a forty-hour workweek, likely including some nights and weekends, with hours varying based on time of year, events, and projects.
- Ability to communicate effectively and professionally with supervisors, co-workers, and customers by telephone, in writing, and in person.
- Ability to use good judgment, make responsible decisions, and think quickly and rationally in difficult or stressful situations.
- Ability to develop goals and plans to prioritize, organize, and accomplish work, as well as concentrate on multiple tasks simultaneously.
- As required must be able to travel to City facilities, properties, and meeting locations to conduct on-site work in a timely manner.