Job Location : New York,NY, USA
About ByteDance
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join Us
Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.
Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.
To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve.
Join us.
About Lemon8
Lemon8 is a social media platform committed to building a diverse and inclusive community where people can discover new content and creators every day. Lemon8 aims to inspire the community in a number of categories, including parenting, food, fashion, beauty, skin care, travel and more. People can share photos and videos as well as engage with one another through features such as likes, comments and sharing. Lemon8 is currently available on iPhone and Android in USA, UK, Japan, Singapore, Thailand, Indonesia, Malaysia and Vietnam.
What you will do:
* Responsible for creating vertical content and influencer selection strategies, establishing project and budget management metrics and managing the entire creator management/operation cycle including sourcing, onboarding, creating briefings and managing creative concepts, content outputs/quality and content timeline
* Responsible for identifying process gaps and providing suggestions for operation efficiencies improvements and executing them
* Develop and execute creator plan strategy from concept to publication, including relationship building with a wide range of types of talents and agencies
* Establish creator offline community, host regular creator events and manage platform campaigns and marketing events
* Track creator content performance utilizing influencer performance measurement tools and platforms to further optimize strategies for future content launch
* Responsible for data analysis, building reports and using data and insights to inform learnings and strategic recommendations to global leaderships