A senior-level Holistic Media Planner & Buyer job is now available via The Keller Group in the Greater Phoenix, Arizona area. The Sr. Media Planner & Buyer position will focus on holistic media strategy with a focus across B2B verticals. This will be an on-site position (+ great perks) as this is a highly collaborative culture that values face time.
Senior Media Planner & Buyer Responsibilities:
- Serve as campaign manager working across multiple media channels overseeing both traditional and digital campaigns including campaign discovery, planning, deployment, optimization, and measurement.
- Collaborate with media peers to develop integrated media strategies that best reach target audience and improve market performance (traditional and digital media campaigns)
- Manage multi-media campaigns across platforms for clients including but not limited to planning, buying, negotiating digital and paid social media campaigns (programmatic, display, video, mobile, native, PPC, print/traditional, etc.)
- Performing reporting, optimization, and analysis across all budgets, plans, presentations, etc. Pulling media pacing reports and analyzing against KPIs
- Hands-on strategy and execution of media planning, buying, research, implementation, reporting, budgeting, optimization, and trafficking of creative assets
- Consult with clients and provide strategic partnership in terms of media goals, campaign planning, recommendations, performance, etc.
- Proactively develop market media proposals, research new media opportunities, and optimize current spend for optimum results.
- Monitors media for pacing, delivery, placement, flight date discrepancies, and negotiate any make goods, credit, or billing adjustments when necessary.
- Relationship building with media vendors, clients, and internal teams to ensure projects deadlines and campaigns budgets are being clearly communicated.
- Research and analyze media options and campaign performance to identify new trends or adjust campaigns to increase performance and deliver better results.
- Negotiate with media vendors to ensure best rates and value are being secured for clients, as well as ensuring proper placements and scheduling.
- Provide custom reports and present to department leaders and executives on campaign results.
- Keep up with media buying and planning trends and technology.
Senior Media Planner & Buyer Qualifications:
- Bachelor's in Advertising, Marketing, or related field of study
- 4+ years of professional media buying and planning experience across all major channels (with a focus on B2B verticals)
- Hands on experience utilizing DoubleClick Bid Manager and other DPSs
- Experience conducting A/B testing and analyzing results.
- Knowledge of when and why to use different targeting methodologies (behavioral, contextual, demographic, retargeting, etc.)
- Strategy and set-up of pixel implementation and conversion tracking across tag management and media platforms
- Hands-on experience using analytics tools such as Google Analytics or Adobe Analytics
- Strong negotiating and relationship-building skills
- Understand business KPIs and translate metrics to drive business outcomes
Benefits:
- Full benefits: Health, Dental, 401k, Life Insurance, etc.
- Generous Paid Time Off + Paid Holidays
- Bonus potential
- Flex schedule for work hours (7a-9a start and 4-6p end)
- Continuous learning + growth opportunities + Tuition reimbursement
- Fully stocked kitchen (free snacks, drinks, etc.) + close proximity to restaurants & shopping + parks to get fresh air.
- Flex for work from home days every month (but mostly an in-office position)
If interested in the Senior Media Planner & Buyer position in the Greater Phoenix, Arizona area please apply for immediate consideration!