Our client is currently seeking a Sr. Programmatic Associate
Location: Hybrid, Manhattan, NYC
Salary: $60,000 - $70,000
Employment Type: Direct Hire
Benefits:
- Health, Dental, Vision coverage
- Competitive PTO offering
Role Summary & Impact
As a Senior Programmatic Associate, you will support teams in creating and executing programmatic media plans using industry-leading media technology platforms. This role offers exposure to emerging digital media technologies, publishers, and programmatic strategies, providing a strong foundation for a career in digital media. You will also manage entry-level team members.
Key Responsibilities
- Implement client campaign objectives into programmatic activation strategies, including building audiences and sourcing relevant inventory opportunities.
- Manage campaigns within DV360, The Trade Desk, and other DSPs, ensuring budgets are pacing effectively and tactics are optimized towards objectives and KPIs.
- Handle operational tasks such as budget management, billing, and campaign creative trafficking.
- Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement and keep stakeholders informed on performance.
- Build relationships and communicate with members of the broader digital account teams, including planning, investment, operations, and analytics.
- Work with publishers to implement, troubleshoot, and optimize programmatic deals to secure high-quality media inventory.
- Develop technical skills in using digital ad technology platforms, including Ad Servers, DMPs, and Third-Party Verification tools.
- Train, onboard, manage day-to-day responsibilities, and review the work of entry-level direct reports.
Requirements
- Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional work experience.
- 1+ years of experience in Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics, or Digital Planning.
- Familiarity with key programmatic or digital media platforms.