Linder Turf & Tractor is committed to putting our customers first. Our parent company has been selling and servicing equipment since 1953. In 2018, we began our turf and tractor division, and since then, we've grown to 7 Kubota/Deutz Fahr branches in 3 states.
Job Title: Marketing Manager
Reports To: President
Job Summary: Responsible for all aspects of sales marketing with current and future vendors – managing data, interacting with all departments.
Responsibilities Include:
- Market research for all segments of business activities including, but not limited to, new equipment, used equipment, equipment rental, parts and service
- Development and maintenance of an econometrics forecasting model for all area in Linder's footprint - covering all pertinent industry and market segment statistics
- Evaluate market penetration by geographic area
- Create and maintain economic and demographic intelligence modeling systems for all markets covered by the company to include marketing reports
- Develop performance standards and measurement systems for market penetration by product and/or service
- Perform/coordinate market and opinion surveys
- Provide all manufacturer required information within time frame established by manufacturers
- Create advertising programs
- Develop and create all sales documents and sales aids required to achieve company objectives
- Communicate marketing information to sales force and management
- Continually monitor progress of the company in all markets to determine if sales and marketing goals are being met – recommend actions if goals are not being achieved
- Other tasks as requested by President
Education/Experience/Skills:
- Bachelor's Degree (in Marketing)
- Ten years of marketing experience
- Knowledge of market systems and modeling techniques
- Strong statistical, research, and math skills
- Ability to adapt to changing priorities
- Strong interpersonal communication skills – both written and verbal
- Linder Turf and Tractor is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.