Community Manager
Location: New York- Hybrid
Type of position: Freelance
Division / Marketing
About VML
In 2024 Wunderman Thompson and VMLY&R merged to create VML, the world's largest creative agency. We combine brand experience, customer experience, and commerce to create connected brands and drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's among others. The agency is recognized by the Forrester Wave™ Reports, which named WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. As the world's most advanced creative company, VML's global network is powered by over 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Atlanta, Detroit, Chicago, Seattle, London, São Paulo, Shanghai, Singapore, and Sydney to name just a few.
ROLE & RESPONSIBILITY
- We're looking for a Community Manager to work on a major Tech Brand– (Freelance – W2 on VML Payroll- no 1099 IC's or 3rd party candidates will be considered at this time) to build and retain engagement across our social channels focusing on B2B engagement across Instagram, TikTok, LinkedIn and other Social Channels.
- You will have exceptional oral and written communication skills and able to develop engaging content. You should have the ability to moderate online and offline conversations with our community as well as acting as the face and voice of the brand and manage all community communications.
- Setting and implementing social media and communication campaigns to align with marketing strategies
- Understanding and implementing the brand pov while confidently responding and connecting with followers.
- Being proactive and seeking out new and unique opportunities for the brand to connect with customers and creators.
- Working with the creative team to provide engaging text, image and video content for social media accounts
- Monitoring and reporting on feedback and online reviews
- Coordinating with relevant departments and teams to ensure brand consistency
- Liaising with brand departments to stay updated on new products and features
- Building and managing relationships with stakeholders both internally and externally
- Stay up-to-date with digital technology trends
- Experience launching initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)
- Ability to identify and track relevant community metrics (e.g. repeat attendance at events)
- Excellent verbal communication skills
- Excellent writing skills
- Hands on experience with social media management for brands
- Ability to interpret website traffic and online customer engagement metrics
- Knowledge of online marketing and marketing channels
- Attention to detail and ability to multitask
SUCCESS CRITERIA
- Within 1-2+ years achieve double-digit top-line growth for prioritized existing client portfolio social media channel audiences
- Social media growth for your existing clients at company average or above
- Trackable contribution to social media pipeline generation
- Accurate and timely forecasting and reporting on activities and existing client social media channels and engagements
- Experience working with social listening tools and content publishing tools
- Experience with Sprinklr a plus
- Positive feedback from internal stakeholders and delivery organization on collaboration, communication and motivation abilities.
THE IDEAL CANDIDATE
- Will possess an entrepreneurial spirit, who thrives with a certain level of uncertainty and autonomy yet manages to navigate among multiple stakeholders (internally and externally) to secure structured and successful social media engagements and grow target audiences.
- Personality and approach: Collaborative, positive, result driven, energetic, self-driven, ethical, emphatic, robust, daring, executional (can do - get things done attitude)
- Strong communication, motivational and active listening skills
- Culturally aligned with VML values, culture and guiding principles
VML is a WPP agency. For more information, please visit our website and follow VML on our social channels: Twitter, Facebook, LinkedIn, and Instagram.
VML is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability. We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.