MarTech Specialist
: Job Details :

What to know

Produce and execute game-changing, cross-channel programs for top nonprofits. This role is a perfect fit for the person who finds satisfaction in coding and deploying the perfect email; wants to dig in to the nitty gritty of marketing automation; is always keeping up with and innovating on the latest in marketing technology; and cares deeply about working for missions and causes that are changing the world for the better.

In this role, you'll support senior communications strategists in executing fundraising and marketing campaigns for a range of nonprofit and brand clients, including international development, public health and social causes. These campaigns are centered around email but reach across channels to include SMS, social, and paid media. The majority of your time will be focused on building and execution in platforms like Salesforce Marketing Cloud, EveryAction, and Luminate, including orchestration of cross-channel journeys and automation. There will be plenty of room for innovating, learning, and leading along the way.

The company

Blue State is a purpose-driven agency. We partner with leading causes, brands, and campaigns and create real change. From Google and UNICEF to Amnesty International and Oxfam, we transform how brands and causes raise money, influence policy, build platforms, and grow communities of supporters. Led by the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is a part of WPP Digital and has 150+ employees in the US and London.

A day in the life

• Execute major email and cross-channel programs from start to finish, including production and QA, on systems like Salesforce Marketing Cloud, EveryAction, and Luminate, among others.
• Master the capabilities of these platforms and help map campaign strategy onto technology, advising on the best way to take advantage of the tools available and to work around technical challenges.
• Work closely with designers, analysts, and paid media planners to build/target audiences, A/B test and optimize campaigns. Strong communication and collaboration with others, including strategists, analysts, and developers, is essential in this role.
• Support during rapid response moments -- sometimes we need to move fast to launch a campaign. The person in this role should be able to act nimbly in high-pressure moments.
• Stay aware of the latest digital trends and develop a POV on how/whether our clients should take advantage of them to push their programs forward.

The team

The Martech Production Team sits at the intersection of our Content & Campaigns, Strategy, Analytics, and Technology teams. Our resumes boast diverse backgrounds in advertising, political campaigns, journalism, nonprofit marketing, product development, engineering, and much more. Our Martech Production Associates help provide the glue between all of these disciplines, bringing intricate digital experiences and journeys to life. In short, we have a lot of fun while helping our clients change the world.

What we offer

• Unlimited time-off (inclusive of sick, personal, and vacation days)
• $1,000 annually in professional development funds
• Competitive health, dental, and vision insurance
• Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits
• Flexible and health savings accounts
• 401K & employer match
• Generous paid holiday schedule
• 12-week fully-paid parental leave for all parents-to-be
• Short-term and long-term disability insurance
• Pre-tax commuter benefits
• Remote work flexibility

We approach in-office working with a hybrid model. On-site presence is welcome for US staff who are within commuting distance of the NY or DC office. Managers retain discretion to require in-person attendance for folks on their discipline or client teams as necessary, including for those whose roles require them to be in person. To enter our US offices or attend Blue State events, staff and visitors must be fully vaccinated against COVID-19, including with a booster shot when eligible. Exceptions for protected grounds will be reviewed on a case-by-case basis.

The salary range for this position is $74,000-$90,000K; compensation will be commensurate with experience.

Some things we're looking for

At Blue State, diversity is a necessity, not a nice-to-have. We encourage those from underrepresented communities — women, people of color, LGBTQIA+, immigrants, those with disabilities and people at all the intersections in between — to apply. Even if you don't think your current skill set checks every box, but this role seems to align with your strengths, we want to hear from you.

Blue State is committed to creating an inclusive and accessible application and interview process. If you would like to request a reasonable accommodation for a disability, including the use of AI tools throughout the hiring process, please contact us at ...@bluestate.co with the subject line: Accommodation Request to get started.