We're looking for a GU advertising manager who loves working with GU to help grow our business using paid ads.
Company Overview:
GU is a UNIQLO sister brand within the Fast Retailing group. GU aims to achieve our mission of “Allowing everyone to enjoy fashion easily and freely.” GU offers seasonal fashion and reliable quality at amazingly affordable prices. GU has about 450 stores, mostly located in Japan, with some in Mainland China, Taiwan, Hong Kong and SOHO in NY. Our goal is to expand GU stores throughout the U.S. Market in the future.
Position Overview:
As a GU Advertising Manager, you will be responsible for developing, implementing and optimizing paid digital advertising campaigns across various platforms. The Advertising Manager will work alongside our US Marketing Manager to grow and enhance GU's brand awareness, online visibility, and sales.
Your responsibilities will include:
- Manage the relationship, communication, and follow-up with our paid media agency
- Develop and execute strategies based on the business goals
- Monitor campaign performance and provide deep analysis of data to adjust strategies and improve performance to achieve KPI's
- Manage budget for digital ad campaigns and ensuring efficient ad spend
- Manage the asset creative process for digital campaigns including sourcing, sizing and writing ad copy
- Lead meetings with agencies to set strategy and discuss, approach, and reporting
- Review daily, weekly, and monthly reporting and provide context to the local and global counterparts
- Stay up to date on industry trends and identify growth opportunities to expand our online reach
- Frequent in-person collaboration
- Other duties assigned by manager
Qualifications/Requirements:
- Bachelor's degree in Marketing, Advertising or a related field
- 2+ years experience managing ads in a B to C retail business (fashion retail industry preferred) or working at an fashion focus advertising agency
- Knowledge of Google Analytics and other reporting tools
- Proven track record of managing successful campaigns on ad platforms such as Google and Meta
- Deep awareness and understanding of current marketing trends and the media environment
- Ability to work in a large organization, paying attention to details and implementing fast-paced PDCA cycles
- Strong communication and collaboration skills
- Is self-motivated, proactive and possesses a strong work ethic
- Is curious and able to share new ideas to help build and grow the brand
Location & Hours:
- Location: GU SoHo New York Office
- This is a hybrid role requiring 3 days in office and 2 days remote (schedule adjustment may be required occasionally to support business needs).
Salary:
*The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.
As an Equal Opportunity Employer, GU USA/UNIQLO USA does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state, or local law.