Digital Communications Product Manager at University at Buffalo
: Job Details :

Job Description Timely and resonant digital communications, as well as coordinated constituent relationship management (CRM), are critical to the success of any large institution. If you are a digital communications leader with a passion for growing and maturing enterprise-level communications solutions, the University at Buffalo (UB) has an exciting opportunity for you as the Digital Communications Product Manager in the Division of University Communications (UC). Join UB, a top public research university and New York's flagship, to help elevate its digital communication strategies while ensuring best practices, brand consistency, and accessibility. Position Overview The Digital Communications Product Manager is responsible for overseeing and managing the university's enterprise email campaign management system and supporting UB's broader CRM initiative. This individual ensures that institutional digital communications practices are governed by best practices, fully accessible, and aligned with university goals. Working closely with the Director of Digital Products and Strategy, the Product Manager plays a key role in developing strategies, processes, and policies that optimize digital communications across campus and beyond, ensuring high-impact and efficient solutions for internal and external constituents. Key responsibilities include: Enterprise Email Campaign Product Management: Serve as the subject matter expert for enterprise mass digital communications. Lead the development and implementation of governance policies and best practices, oversee daily operations, and collaborate with units to enhance email performance through targeting, personalization, and audience optimization. Enterprise CRM Initiative: Work closely with university leadership and IT partners to integrate email campaign management with broader CRM strategies. Participate in cross-campus committees, ensuring that mass digital communications contribute effectively to constituent engagement and institutional goals. Digital Communication Transformation (DCT) Initiative: Lead the development and implementation of new solutions under the Digital Communication Transformation umbrella, largely focused on-but not limited to-ensuring that mass communications are efficient, scalable, and aligned with the university's digital strategy. Continuous Quality Improvement: Stay abreast of emerging trends and innovative solutions in digital communication technologies. Work closely with communicators and IT professionals both within UB and at peer institutions to ensure institutional practices are industry-leading. Identify and help actualize opportunities for ongoing improvements in mass digital communications practices across the university. As the Digital Communications Product Manager, you will be pivotal in ensuring that UB's digital communications are not only cutting-edge and constituent-focused but also strategically aligned with the university's mission. This role offers an exceptional opportunity to shape the future of digital communications at one of the country's leading public research universities. Requirements For more information and to apply, click the Company URLand when applying, please put BMAA on your application. Please note BMAA will NOT forward your resume to employers from the job board AND to have your resume included in the BMAA resume book, you must be a current paid member of BMAA. To join, visit portal.blackmarketers.org/c/memberships