Live! Hospitality & Entertainment is seeking a Paid Media Specialist to join our Corporate Marketing Team in Baltimore as part of our growing Digital Marketing department. The Specialist will support marketing initiatives for Live! Hospitality & Entertainment brands. This role is responsible for impactful advertising campaigns aimed at driving customer acquisition and increasing ticket sales for districts & venues. Successful candidates will develop and execute digital marketing campaigns across paid media channels including social, video and other & are comfortable analyzing data to develop marketing insights and data-driven decisions to support the business objectives. Success in this role requires a creative mindset with a keen eye for detail and current social media/digital trends. Paid Media Specialist Responsibilities include, but are not limited to:
- Develop and manage the execution of highly impactful paid advertising campaigns to drive customer acquisition and ticket revenue for Live! Hospitality & Entertainment's brands. This includes all self-service platforms (Meta, Spotify, TikTok, LinkedIn, Snapchat, etc.).
- Support the Paid Media team, leadership, and other teams as needed with all aspects of campaign management, including implementation, creative trafficking, campaign optimizations, tracking code development, budget pacing, and reporting.
- Partner closely with other members of the Digital Marketing team on creative development process, including
- Oversee performance and optimization to analyze key metrics to improve tracking, attribution and overall data access to analyze key metrics, including ROI.
- Collaborate with field marketing teams and senior leadership to define campaign goals, budget allocation, and KPIs.
- Provide complete performance reporting and analyze campaign trends and data to provide actionable insights and recommendations.
- Create best practice guides for field marketing teams and reports for leadership on issues such as, performance insights, key metrics and actionable recommendations.
- Test and learn across new and existing platforms, conducting deep analysis to uncover new opportunities for customer acquisition and drive revenue growth.
Paid Media Specialist Qualifications
- Bachelor's degree in marketing, advertising or media related field
- Minimum of 4+ years in digital marketing experience with knowledge of paid media channels (Paid Social, Display, etc.).
- Experience with campaign execution and a strong understanding of digital marketing ecosystems including Self-Service Advertising Platforms (Meta, Spotify, TikTok, LinkedIn, Snapchat, X). Pay-Per-Click, Display, Video is a plus.
- Experience building, executing and scaling cross-functional marketing
- Results oriented, with the ability to be objective and measure
- Experience with writing text ad copy, A/B testing and monitoring
- Pixel and event installation in social platforms and landing
- Experience managing multi-million dollar paid media
- Advanced Microsoft Excel skills, including the ability to work with large data sets & pivot tables to clearly communicate insights.
- Strong analytical skills with the ability to interpret social media metrics and translate them into strategic
- Exceptional project management skills with a proven record of successful campaign execution
- Experience in the entertainment, festival, and/or hospitality industries preferred
- Agency experience is a plus
- Excellent communication and presentation
The Paid Media Specialist position requires the ability to perform the following:
- Frequently standing up or moving within and outside of the facility
- Carrying or lifting items weighing up to 25 pounds
- Handling objects (pens, pencils, paper, etc.), products and equipment.
- Bending, stooping, kneeling.
The pay range for this position is 65k - 70k