Job Overview: We are looking for a hands-on Marketing Lead with over 6 years of experience in brand building, communications, content marketing, and sales support. This role is perfect for a generalist who excels at executing across multiple marketing functions and is driven to support sales efforts, particularly in targeting large, high-profile brands. The ideal candidate will have a proven track record of developing powerful branding strategies, creating compelling sales decks, and organizing impactful events. You will play a critical role in enhancing the brand's market presence while enabling the sales team with the marketing support needed to close deals.
Key Responsibilities:
- Develop and execute brand-building strategies that increase awareness and positioning in the marketplace for UP.Labs.
- Provide sales support by crafting high-quality sales decks, case studies, and marketing collateral that resonates with potential clients, especially large brands.
- Oversee content marketing initiatives, including blogs, social media, newsletters, and white papers, to align with brand strategy and business objectives.
- Plan and execute events, including conferences, trade shows, webinars, and branded experiences, aimed at generating leads and building relationships with key stakeholders.
- Collaborate with the sales team to develop tailored marketing materials and campaigns to support their efforts in landing big accounts.
- Manage the development and communication of key brand messaging, ensuring consistent representation across all channels.
- Own the branding and digital launch for all of our new portfolio companies.
- Analyze and report on the effectiveness of marketing campaigns and sales support efforts, adjusting strategies as necessary to maximize results.
- Work cross-functionally with internal teams (Sales, Product, Design) to ensure alignment on goals and messaging.
- Stay up-to-date on industry trends and marketing best practices to keep the brand competitive.
Qualifications:
- 6+ years of experience in marketing, with a focus on brand building, communications, content marketing, and sales support.
- Demonstrated experience in supporting sales teams, particularly those targeting big brands.
- Proven ability to create compelling sales decks, presentations, and marketing collateral that align with the sales strategy.
- Strong organizational skills and experience with event planning for both in-person and digital events.
- Excellent verbal and written communication skills, with the ability to craft messaging that resonates with diverse audiences.
- Hands-on experience with marketing tools and platforms (CRM, email marketing, content management systems).
- Ability to juggle multiple projects at once and thrive in a fast-paced, results-driven environment.
- Strong analytical skills, with the ability to track and optimize marketing performance.
Preferred Qualifications:
- Experience working in venture capital, tech startups, or high-growth environments.
- Ability to think creatively and outside the box to drive brand and sales success.
UP.Labs Summary: We build high-growth technology startups that enable faster, cleaner, and safer movement of people and goods. Our vision is to transform the moving world by pairing leading corporations and entrepreneurs with a proven methodology for launching and scaling software and hardware companies.
Location: Santa Monica, CA
Hybrid Work Environment: onsite Monday-Thursday, remote Friday
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