ASSOCIATE BRAND MANAGER- COFFEE
Camerons Coffee is hiring an Associate Brand Manager- Coffee to lead key aspects of the companys brand- and business-building efforts across multiple brands in the coffee category
CAMERONS COFFEE
Camerons Coffee is a specialty roastery based out of Shakopee, Minnesota with ~$100MM in annual revenue. The company is wholly-owned subsidiary of Grupo Nutresa, a Colombia-based multinational branded food manufacturer, and employs ~125 people. Camerons is a top Midwest brand with a robust and loved portfolio of flavors, blends and roasts. Our specialty grade Arabica coffee is sourced from all over the world, and same-day roasted and packaged in our best-in-class roasting facility. Camerons Coffee manufactures the Camerons brand, as well as Private Label for a small number of select retailers.
RESPONSIBILITIES
The Associate Brand Manager- Coffee will be responsible for:
Marketing Plan Development and Execution:
- Work with Marketing Director Brands and other stakeholders to develop brand strategies and plans designed to achieve company and brand growth objectives across multiple company brands
- Work with agency partners to develop consumer communication plans including advertising, promotions, social media marketing, events, etc.
- Develop and execute plans to drive consumer trial and engagement, including consumer sampling events and programs
- Partner with Marketing Director- Brands to lead annual brand planning process and manage brand budgets
- Lead tracking and reporting of progress against key metrics
Innovation Pipeline Planning & Execution:
- Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership
- Serve as project manager for innovations produced outside of Camerons main Shakopee facility (other Grupo Nutresa locations or co-packers), leading cross-functional internal and external project teams to launch items
- Partner with Colombia-based Research & Development team to successfully brief, plan and launch new items
- Efficiently and effectively manage day-to-day problems and communicate effectively in difficult and time sensitive situations. Understand when (and why) to escalate issues. Facilitate meetings, and ensure the team receives clear direction for next steps
- Partner with internal marketing and sales teams to develop sell-in and launch materials
Experience required
- Bachelor's degree in Marketing, Business or a related field required
- At least 2 years consumer marketing experience, preferably in branded consumer products
- Experience in marketing plan development and execution, digital marketing, consumer promotions, project management and business analytics
- Experience in project management in a fast-paced creative environment managing multiple projects simultaneously
Skills Needed
- Candidate must have superior interpersonal skills and be able to partner with internal and external stakeholders across multiple functions and levels
- Proven ability to lead complex projects working with a diverse team of creative employees and external partners
- Exceptional organizational skills. Ability to develop and manage timelines, juggle multiple projects, multitask, collaborate, and deliver against deadlines
- Strong interpersonal skills. Ability to maintain a positive and respectful attitude
- Strong analytical skills, able to translate data and market information into conclusions and actionable insights
- Effective oral and written communication skills
- Some knowledge with Hispanic marketing a plus
- Proficient with Microsoft Office Suite or related software.
Additional details
- SALARY: $75,000-85,000
- BENEFITS INCLUDE:
- Health and Dental Plans
- Paid Vacation
- Paid Sick Time
- 401K Matching
- TRAVEL: Minimal overnight travel (