Job Location : Glen Allen,VA, USA
The position provides support, coordinates and administers specific marketing services and programs designed to support lead generation, listings and other sales activities. Assists with special projects as needed.
Job Duties and Responsibilities (Essential Job Functions) Common job activities are listed below; actual position responsibilities may vary. Refer to your manager or human resources for specific duties and performance expectations.
Content Creation & Social Media Strategy
* Provide and create original content through in depth market research on industry related topics (i.e. real estate trends, mortgage rates, quotes and informational text from real estate professionals)
* Work in partnership with internal marketing department to create engaging week-by-week print and digital assets for members
* Collaborate with internal graphics department to create visually appealing content for various target audiences
* Write, edit and proofread copy for property marketing materials, email marketing campaigns, social media posts and other custom advertisements
* Assist agents with curating custom social media and direct mail campaigns
* Track agents email marketing and social media usage
* Stay up to date with current events in both marketing and real estate industry
* Understand and effectively communicate marketing and social media best practices to agents (i.e. algorithms, analytics, features within each platform, etc.)
* Assist with generating unique Long & Foster promotional material.
Marketing Coordination
* Process and facilitate incoming marketing orders from agents
* Lead one-on-one marketing consultations with members and non-members
* Build relationship with internal team, external vendors and assigned agents
* Collaborate with graphics department on single agent projects and large scale projects
* Assist with implementation of marketing plans and new initiatives for ASG program
* Attend ASG promotional events and presentations in the DC Metro Area.
Performance Expectations
* Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management.
* Perform responsibilities as directed achieving desired results within expected time frames and with a high degree of quality and professionalism.
* Establish and maintain positive and productive work relationships with all staff, customers and business partners.
* Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development.
* Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information,
Requirements:
* Bachelor's Degree in Marketing, Communications or Advertising/PR
* 2 + years' experience in digital marketing
* Outstanding communication skills - both oral and written (soft skills), including public speaking in large group settings
* Exceptional organizational skills with the ability to meet deadlines in a fast-paced environment
* Ability to manage time effectively while handling multiple projects and priorities under pressure
* Ability to take initiative and work independently, as well as demonstrate strong team work capabilities
* Open to learning and receiving constructive feedback from management and agents
* Has a positive and flexible mindset
* Enjoys working with multiple clients
* Experience in the following is a MUST:
* Mailchimp and/or Constant Contact (or any other email marketing platform)
* Instagram/ Reel
* Facebook/ Meta Business
* TikTok
* YouTube
* Social Media Scheduling Platforms (i.e. Planoly, Later, etc.)
* Knowledge of the real estate industry is a plus
We offer a full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)
Equal Opportunity Employer