Head of Content
: Job Details :

About the role of Head of Content at Tapp NetworkAre you a creative leader with a passion for storytelling and digital strategy? Tapp Network is seeking a Head of Content to drive innovative content strategies for our mission-driven clients. Join us in making a difference!ResponsibilitiesWrite compelling and persuasive campaign copy, including headlines, taglines, body copy, and scripts; Tailor messaging to suit various advertising channels, adapting it to fit the medium and engage the intended audience effectively (per messaging guidelines); Revise and refine copy based on feedback from stakeholders, clients, and team membersOmni-channel copywriting and creative expertiseHighly creative and can craft content for full-funnel/flywheel campaignsSocial MediaBlog WritingVideoE-NewsletterAdvertisingWebsite CopyLanding PageCall-To-ActionDrip CampaignsReportingDevelop and spearhead the strategy for brand messagingProficient in AI automation tools for publishing and personalization, such as HubSpotComprehension of behavioral science and art of storytelling (Story-Brand Certification a plus)Proficient in content tools such as Hubspot, Canva, Jasper, etcBuild customer and stakeholder relationships to help understand perspectives, behaviors, and goals for our customers and businessCollaborate with the creative team to brainstorm and craft unique and cohesive campaign concepts that align seamlessly with visual elements and adhere to brand guidelinesOwn the content calendar, ensuring a consistent and strategic flow of content. Work closely with our site operations team to coordinate and complement ad content with Petco placementsContinuously assess and iterate on content standards to stay current with industry trends, accessibility standards, and emerging technologiesCreate and edit copy for marketing materials that is accurate, well-researched, and aligned with our client's brandsImplement measurement strategies to track the impact and success of content strategiesBecome a subject matter expert in assigned areas so that you can write product copy that aligns with our users' goalsResearch industry trends, target audience, and competitors to inform product messagingAdvocate and evangelize content strategy and best practices across client touchpointsProject management skills and adept with tracking time, tasks, etc via platforms, such as Airtable, Click-Up.Qualifications10+ years of experience in copywriting, content marketing or a related role7+ years of agency experience5+ years of experience strategically placing digital adsStrong writing and editing skills with an eye for detail and creativityCreative thinking and the ability to develop content (emails, blogs, social, ads, etc.) that tells a compelling storyProficiency in content management systems, social media platforms, and other content marketing tools and softwareExcellent research and analytical skillsEffective time management and ability to deliver high-quality copy on scheduleStrong communication and presentation skillsCompensation$70,000-$100,000 - commensurate with experience.Perks and BenefitsView all benefits and perks of working at Tapp Network on our Careers page.Apply NowFill in the form below and let us know why you think you'd be the ideal fit for Head of Content at Tapp Network.#J-18808-Ljbffr