At Food Lion, Associates are the most important assets to our organization. We want associates to have meaningful careers full of variety and challenges. Each associate contributes to the overall success of Food Lion, and in return, we strive to provide all associates with a fulfilling work experience and reward performance and commitment. We are committed to the professional development of our associates through on-the-job learning opportunities and training.
Position Summary Responsible for writing, proofing, and editing advertising copy (including but not limited to print, digital, in store, social, radio, broadcast) to promote the sale of merchandise and services or reflect objectives for special projects.
Principle Duties and Responsibilities - Reviews creative briefs and communicates with marketing department and cross functional partners, and attends meetings as needed, to understand the goals and strategies behind each project or initiative
- Collaborates with creative partners to produce on brand and engaging copy that ladders up to the brand strategy
- Writes, edits, and proofreads all advertising at each stage of production making sure it is clear, concise, and accurate. Makes corrections and edits to copy for the life of the ad project, continuing to proof through hand off
- Works with manager to establish copy tone and concepts, and ensures adherence to strategic focus and brand guidelines
- Works with manager to evolve brand guidelines, voice and tone
- Reviews & analyzes advertising trends, consumer surveys, and other data regarding marketing of specific and related goods and services to formulate presentation approach, making sure copy is relevant and competitive.
Basic Qualification - Proficient in Microsoft Office software, including word, Excel, PowerPoint, Communicator and Outlook.
- Proven experience in writing across multiple advertising mediums
- Proven ability to create emotional and relevant storytelling that drives the emotional connection of the brand to the consumer
- Ability to manage multiple projects that are ready to be written, ready to be proofread or ready for edits
- Ability to verify accuracy of all advertising materials ensuring 100% accuracy to include pricing, product/event information, art, headlines, grammar, spelling, and punctuation, while adhering to brand guidelines and legal requirements
Preferred Qualification - Retail copywriting experience (Food industry a plus)
- Social media experience with best practices in post copy writing, hashtag use and acronyms
- Proficient in Adobe Suite
- Experience working in Workfront or other Project management tools.
Education - Bachelor's Degree in English, Journalism, Communications or Marketing
Experience - 5+ years related experience as a marketing/advertising writer
Competencies - Excellent verbal and written communication skills
- Strong writing skills to include tone, structure, grammar, spelling, and factual accuracy
- Ability to develop creative copy concepts
- Ability to work in project workflow program
- Ability to work both independently or in a team environment
- Background in writing, journalism, advertising, marketing, freelance writer, communications, mass media is useful
- Highly organized with attention to details and able to manage/execute multiple ongoing projects
- Ability to manage and adhere to deadlines in a fast pace environment
- Understanding of real climate, landscape, and terminology
Food Lion provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions) national origin, age, disability, sexual orientation, veteran status, gender identity or gender expression or any other characteristic protected by law.If you have a disability and require assistance in the application process, please contact our Recruiting Department at ...@foodlion.com